"Who is this wannabe fiction writer doing this copywriting?" asked Twitteratis.
The brand is doing away with its Angels and looking for diversity and inclusion. Will it work?
Users spotted a poster of a heavily doctored version of a Hindu deity with an employee's face pasted on top in their post.
The designer defended Israel and put the blame of terrorism in Gaza on Palestinians.
The brand is going to be launched in collaboration with two of her cousins.
Rare Beauty boasts a line of makeup and skincare products and highlights the importance of mental health.
Palestine's symbol of resistance and nationalism isn't a fashion statement.
She demonstrated just how much editing goes in to beauty campaigns.
Many of the designers she wore focus on sustainability.
Gucci gang could very well be Sapphire gang or Generation gang and you wouldn't even be able to tell.
"This aligns with my vision for creating subtle beauty for an empowered woman," she said.
Now's the time to shop from the biggest sale of the season.
The Pakistani male model often treads a difficult career path and has limited options.
Take a look at our favourites from around the internet!