As PIA rolls out its new cabin crew uniform, netizens are asking what went wrong
When Pakistan International Airlines (PIA) announced its first cabin crew uniform revamp in a decade last month, people were genuinely excited.
The seemingly sleek, fresh designs from Hassan Sheheryar Yasin, chosen from among the crème de la crème of Pakistani couture, were appreciated by many as the new look of an airline plagued with image problems.
Then, when the designs finally made it into the air on Saturday, people were taken aback — and not in a good way. The clothes displayed on the runway and the uniforms that actually took off from one were completely different.
Users on X rushed to guess at what could have gone so catastrophically wrong in the few days between the uniform’s launch and in-flight debut. Maybe a tailor was at fault? Or perhaps they were ruined in the wash?
A couple of netizens felt the original designs were never made to fly. Maybe they were just ‘display’ pieces.
The designer had earlier described the uniforms as “engineered for long-haul durability and ergonomic movement” with “soft, breathable fabrics [and] structured tailoring”.
While the newly released images don’t showcase the impeccable tailoring we were promised, they do look comfortable.
Some people didn’t like the design to begin with…
… While others felt a little bit of nostalgia for the older design from Nomi Ansari.
Not everyone hated the new clothes, though, one user said they didn’t “look too bad”.
But another said they looked like uniforms worn by space crews on the science fiction show Star Trek — we’re guessing someone said the airline should ‘reach for the stars’.
The PIA, when asked for comment on the matter, said that while the runway showcase presented the design benchmark, the fleet-wide operational rollout “comes with inevitable initial sizing and alteration adjustments”.
“These are teething issues, some of which were fixed immediately in the next flight,” the PIA spokesperson told Images.
“We are in the active phase of fitting and grooming fine-tuning across our crew bases, domestic and international, and any early inconsistencies are being corrected as the full rollout settles in,” he claimed.
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