Going loco for local: I tried Aroma Farmacy’s Rosemary Oil for my chronic hair fall — here’s what happened Asfa Sultan
A key ingredient in gel nail polish has been banned in Europe over possible side effects Images Staff
Makeup brand e.l.f. sorry for ‘missing the mark’ with ad featuring controversial comedian Matt Rife Images Staff
Kim Kardashian’s Skims turned a post-op bandage into a bestseller. Of course, it sold out Images Staff
Urban Decay is reformulating its iconic All Nighter setting spray and not everyone’s happy about it Images Staff
Model Trinette Lucas has something important to say about colourism after a rude Instagram comment Images Staff
Going Loco for Local: Aura Crafts’ rose water, body mist are just what you need in Karachi’s heat Rida Lodhi
Sri Lankan-American content creator Cynthia Victor is redefining beauty standards for plus-size brown women Haider Rifaat
Going loco for local: Aura Craft’s two-in-one Scrub + Mask is gentle on your skin and light on your pocket Asfa Sultan
Makeup artist Bina Khan has written a love letter to desi women and it's called Just B Cosmetics Siham Basir
Going loco for local: Looking for hydration and great scents? Look no further than The Magic Molecules Siham Basir
Going loco for local: J.’s Mineral Matte Lip Cream is a dreamy addition to your makeup bag Siham Basir
Going loco for local: Pure Desi’s traditional and gentle ubtan is here to change your skincare game Erika Bornshin
Beauty standards vary in Pakistan depending on class but one thing reigns supreme — the gora complex Javaria Farooqui
Going loco for local: Aura Crafts’ Strawberry Cleansing Bar sets the bar high for local soap Siham Basir
Going loco for local: CoNatural’s Super Activs anti-pigmentation serum will help you ditch that concealer Erika Bornshin
It's Noor Jehan's death anniversary and of course makeup artist Shoaib Khan paid tribute Images Staff
Makeup guru Huda Kattan has had enough of photoshop and promoting unrealistic beauty standards Images Staff
