Rastah's Zain Ahmad inducted into Business of Fashion's BoF 500
The flag-bearer of high-end streetwear in Pakistan just added another feather to his cap — Zain Ahmad, the creative director of Rastah, has just been inducted into the Business of Fashion’s BoF 500 list, becoming the second Pakistani to receive the honour.
Fellow designer Faraz Manan was included in 2024.
Rastah, the Lahore-based fashion house, has been dressing stars around the world. From Timothée Chalamet, Barry Keoghan, and Justin Bieber to Zayn Malik, Riz Ahmed and Anil Kapoor, Rastah has amassed a fan following both in Pakistan and internationally.
According to BoF, the brand, which was started in 2018, reached seven figures in revenue in 2025 with no outside investment.
“Rastah’s success has helped spark a broader movement across Pakistan and South Asia, with other founders now building labels around the same principle of centring artisanship in contemporary clothing for a global audience,” the publication noted.
In 2022, Ahmad made it to Forbes’ 30 Under 30 list for his work with Rastah and the following year, Rastah became the first Pakistani brand to showcase at London Fashion Week. It also recently held a popup in New York City.
His fusion of traditional techniques with edgy styles has made him one of the most recognised people in Pakistan’s streetwear scene. This is a major achievement, but we’re pretty sure it’s not the last we’ve seen of Ahmad and Rastah’s achievements.
Cover via anooshqainan/Instagram
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