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It seems the sky really is the limit for fashion designer Hassan Sheheryar Yasin (HSY) whose cabin crew uniform designs have been chosen as the new face of Pakistan International Airlines (PIA) from among a series of designs developed by Pakistan’s biggest names in fashion.

The airline unveiled the new uniforms for its cabin crew on Thursday, saying they will officially be in service October 31 onwards, starting with PIA’s newly-acquired Dreamliner’s inaugural flight from London to Islamabad.

A press release described the uniforms as “engineered for long-haul durability and ergonomic movement” with “soft, breathable fabrics [and] structured tailoring”.

The designs were chosen after a competitive showcase in Karachi, where collections from Maheen Khan, Deepak and Fahad, Generation, Ismail Farid, Munib Nawaz, Deepak Perwani, Faraz Manan, Amir Adnan, and Nomi Ansari — whose designs have been used by PIA for the last 12 years.

The collections were judged by a distinguished panel: Shamoon Sultan, the founder and CEO of Khaadi, Nilofer Shahid, the pioneering Pakistani haute couturier behind House of Meeras, Nabila, the beauty and style maven who has shaped Pakistan’s fashion industry for over four decades, Hina Tayyaba Khalil, vice-chancellor of the Pakistan Institute of Fashion and Design (PIFD), and Naseem Tehrani, a 33-year PIA aviation veteran.

Yasin joins a line of prestigious designers who have dressed PIA’s cabin crew. In 1966, French designer Pierre Cardin designed the airline’s iconic A-line tunic and hood, “defining aviation chic across the globe”. In the 1970s, the brand’s fashion legacy was enriched by Sir Hardy Amies, the late queen Elizabeth II’s royal couturier.

“Designing for our national flag carrier is about capturing our collective pride and the genuine warmth of Pakistani hospitality,“ Yasin said.

He said they were trying to make uniforms the crew would feel “extraordinarily confident and comfortable” in.

The designer said his designs “respect our heritage, reflect modern fashion and tell our story beautifully in every airport across the globe”.