‘Drive like a woman’, French campaign tells men

‘Drive like a woman’, French campaign tells men

Some 84% of deadly road accidents are caused by men, a governmental road safety report notes.
14 May, 2024

A French road safety association said on Monday it had launched a campaign urging men to drive like women, aiming to cut traffic deaths while debunking the stereotype that men are better behind the wheel.

“Drive Like A Woman”, runs the slogan on the ads, seen mostly in metro stations and posted online, from the association Victims and Citizens. “A look at the data tells you that there’s no truth” to the stereotype that men are better drivers, the association said in a statement.

Some 84% of deadly road accidents were caused by men, it said, citing a governmental road safety report. Victims and Citizens, which assists people injured in traffic accidents and runs awareness campaigns, said it hoped to prompt a change in the “mentality of men and therefore in their behaviour”.

According to the government report, 93% of drivers causing an accident under the influence of alcohol were men. “Driving like a woman just means one thing, staying alive,” the ad campaign said.

Close to 3,200 people died in road accidents in France last year, with early data for this year pointing to a possible increase this year.

Originally published in Dawn, May 14th, 2024


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Vip May 14, 2024 09:41pm
Women are safer drivers
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NYS May 15, 2024 12:45pm
Shop like a man and drive like a woman
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Taj Ahmad May 15, 2024 08:05pm
NYS…Agreed 100% with your comments, shop like a man drive like a woman. I think, French government should change the sign with your words.
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Dan May 17, 2024 09:13am
What is the no of Men and women drivers overall and out of that howm many were invovled in accidents. E.g out of 1 mln men drivers, if 1000 accidents are caused by men, it's just 0.1% But if out of 1000 women drivers, even 10 accidents are 1%. Way higher in terms of just percentage. Hope one gets the point So unless we have the context, this remains inconclusive and debatable.
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