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Selena Gomez’s beauty brand might be launching in Pakistan soon

Selena Gomez’s beauty brand might be launching in Pakistan soon

Rare Beauty boasts a line of makeup and skincare products and highlights the importance of mental health.
09 Jun, 2021

There's some good news for all makeup enthusiasts! Selena Gomez's brand Rare Beauty might be launching in Pakistan soon!

The This Ain't Me singer took to social media to announce the exciting news, calling all fans and followers for a countdown celebration as the brand goes global.

In her post, Gomez said her brand was launching in Turkey, France, Spain, Germany and the Middle East on July 1, 2021. Unfortunately, Pakistan was not on the list. A neitzen then questioned whether there would be a possibility of the brand entering the Pakistani market and the brand replied in the affirmative.

"What about Pakistan?" they asked. "Working to get there soon," the brand replied.

According to the US Patent and Trademark Office, the actor and singer filed a trademark for 'Selena Gomez' on July 11, 2019 for a number of beauty products including fragrances, cosmetics, skin-care preparations, haircare preparations, soaps, moisturisers, essential oils and other items.

The brand focuses on conversations around beauty, self-acceptance and mental health. In fact, 1% of all sales of Rare Beauty products goes to the Rare Impact Fund, which gives people access to the resources they need to support their mental health.

Previously, singer Rihanna launched her cosmetic line Fenty Beauty in September 2017, with Lady Gaga getting in on the action in July and releasing lip glosses under her Haus Laboratories brand for Amazon Prime Day.

Comments

NYS Jun 09, 2021 11:50am
May your business prosper in the month and year to come
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Gaurav Shukla Jun 09, 2021 12:02pm
This will be a game changer for Pakistan
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John Jun 09, 2021 12:45pm
Pakistan at the top with potential of make-up being available soon
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Truth be told Jun 09, 2021 04:09pm
They never cared about Pakistan and upon inquiring and getting a positive response makes the have-nots so happy!!! Amazing. Such low self-esteem.
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Neelam Jun 09, 2021 04:22pm
Hello, please correct. she is the singer of "IT Aint Me" not "This Aint me.
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Falcon1 Jun 09, 2021 05:21pm
Only because no one in Europe wants it, never heard of it and is not available at any department store or even discount drug stores!
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