These Pakistani startups are helping to break the period taboo

These Pakistani startups are helping to break the period taboo

Sadaf Naz wants to improve access to sanitary pads through her home delivery service Her Ground
20 Feb, 2018

The mahwari (period) had never been easy for A*.

She had to use rags, which had been used by the other women of the household, and then hang them in dark, musty cupboards to dry. Sometimes they were even used half wet. Of course, at this time of the month, school was out of the question.

Women’s menstrual cycle has always been surrounded by a zone of silence. And while it’s undergone by women nationwide, the lack of hygiene during this time is a major issue.

Related: Twitter reveals Pakistanis still think periods should be a hush-hush matter

Sadaf Naz faced this when she was in the 9th grade, and her period began for the first time. Her mother had never told her about it, but her sister gave her a piece of used cloth — thin and worn out — and told her not to dry it on the hanging line in case their brothers would see it.

Later, in college years, Naz learned about sanitary napkins — but still faced embarrassing situations with shopkeepers. It was incidents like these that led her to plan out a startup called Her Ground, where she offers subscriptions for the home-delivery of sanitary napkins.

“I found that it is not just about accessibility to napkins,” says Naz. “There is the problem of women not being able to buy them, but more than that most women do not even know they exist.”

Apart from using socks, cotton wool or rolls of cloth, and then limiting all movement, many women use drastic measures to control the flow. Some use ashes and some even sand. Obviously, this points to the possibility of several medical issues.

“A number of conditions and complications can arise when using unhygienic items,” says Dr Samia Malik, former professor of gynaecology at the King Edward Medical University. “These vary from infections and conditions pertaining to the urinary tract, the cervix, infertility, etc.”

Read more: Dear Pakistani men, here's how you talk about periods

Khawar Mumtaz, an expert on women’s issues, especially those related to health, points out the social ostracisation of menstruating women. “In very extreme cases women are sometimes moved to a separate quarter, and not allowed to touch food or enter the kitchen. But this is not practical because usually in rural areas it is the women who have to cook. The more common mindset is that women are dirty during this time.”

In order to address issues of accessibility and awareness among young girls, Her Ground has been holding seminars in private and government schools in Lahore and Okara. Meanwhile, the Association for Gender Awareness & Human Empowerment (Agahe) also has similar aims. In Muzaffargarh they have launched projects of school toilets for girls, bracketed by walls, and with sanitary napkins available. For both these organisations, when working in schools, the headmistress and teachers are responsible for helping girls.

Qamar Iqbal from Agahe explains that the goal is helping girls improve practices of menstrual hygiene. Agahe works in collaboration with Water Aid whose project is WASH (Water, Sanitation and Hygiene).

“The WASH project’s outcome aims at targeting 21,528 children, including girls and teachers, in 50 schools,” he says. “Also, 3,000 out-of-school girls will end up gaining access to safe and sustainable services so that they can manage their menstruation hygienically and with dignity.” He explains that many school bathrooms used to be locked up, while some did not even have a door or a wall.

By tackling the problems of hygiene and sanitation, some of the UN’s Sustainable Development Goals (SDGs) objectives will be met. But more than this, it will ensure the presence of girls in schools.

“The drop-out rate of young girls is highest after class 5,” says Mumtaz. “This is when they begin to menstruate.” At minimum, the provision of sanitary napkins and a dustbin will make girls feel comfortable.

Also read: This super-fun mobile game is making it easier to talk about periods

The problems with menstrual hygiene are spread across not just South Asia but even some parts of the developed world, including the UK. The lack of access to safe menstrual hygiene management is known as ‘period poverty’. Those living in the lower socio-economic strata are the worst of the victims. But in places such as India and Pakistan, women in especially rural areas suffer.

F*, now a mother of six, says that when she was studying back in the 1960s, there used to be a chapter on the mahwari or menstruation in her textbooks, but this was later slashed. Today there is no way in which girls are properly educated about this.

“It is pathetic how easily the government decided to ban the upcoming Bollywood film PadMan, which shows how a man supported the women in his village,” says Naz. “This would have really hit a nerve here.”

“It is so important that young girls are told about this,” says Shamshad Akhtar, a government school headmistress, whose students have been newly educated about menstruation. “My girls felt so positive after realising they could talk about this topic. They had so many questions.”

Akhtar feels that targeting young girls is a very intelligent way of ensuring that future generations of girls have safe and clean men­strual hygiene management. “Tomo­rrow, they will be helping their daughters live with dignity,” she says.

Originally published in Dawn, February 20th, 2018


Silent observer Feb 20, 2018 01:46pm
Pakistan needs education not revolution.
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R Sultan Feb 20, 2018 02:00pm
Suggest that the film Padman is shown on all our TV channels and cinemas for educational purpose.
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Asfand Khan Feb 20, 2018 02:06pm
Zulfiqar bhutto said if things can’t change then there is nothing to change.
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Babu Feb 20, 2018 03:06pm
A very good effort. Pakistan should remove ban from PADMAN movie. Only once in a lifetime such movies are made and can really help spread awareness about social and women health issues by giving the message loud and clear, rather such movies should be tax free.
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Shaheen S. Feb 20, 2018 04:42pm
@Babu I agree. If Pakistan cannot do anything to solve this problem, the least they should do is to not ban movies like Padman which are doing a good job of spreading awareness.
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Glen D'Abreo Feb 21, 2018 01:11am
Please explain why are Pakistani so shy about medical issues, its all personal issues taboo?
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