Sapphire's megastore in Lahore challenges brands to go big or go home

The abundance of Pakistan-themed kurtas in stores raises questions about who is gaining what, and how much

Nomi Ansari's latest design opens to mixed reviews

The challenge for everyone this year is to stand out from all the previous looks

Will new comer Crimson's unstitched luxury wear beat the rest?

"People will be staying till the very end of the ceremony in order to see the finale," promises Fareshteh Aslam

New to Pakistan, Indian brand DIVA’NI has a history of catering to Bolly bigwigs

More original songs? An artist who previously featured on Nescafe Basement? All that and more surprises below.

“My mother is from Sargodha and my father, from Rawalpindi," shares the film costume/bridal wear maestro

CEO Wardha Saleem and Chairperson Sanam Chaudhri step down from their designations - what happens now?

Khaadi's new head-scarf campaign proves that the brand knows what makes its mostly traditional market tick

We would have never guessed

When fashion and philanthropy combine, socially significant issues get showcased on a dazzling, arresting platform

The actor-producer dishes on hit films and award streaks and how he's friends with everyone in showbiz

Nominees were announced at a sophisticated affair that hinted at bigger things to come at the 15th LSAs

Just when we thought we were done with summer shopping, out came the ads again, pitching an enticing new key word: Eid!

With two brands - Khaadi and Maria B - and a blogger from Pakistan, Swarovski's shows that it's here to stay

Celebrities are dominating Pakistani fashion shows, and that might be a problem

Hum Network's BCW brings to eager viewers wearable, affordable bridal finery - what's in store this time around?

The designer's debut lawn collection is just a little ways away. Here's what to expect