But what are we really gaining from flashy shoots and pre-launch parties?
"One badly behaved actor can spoil everything," says Asim Raza
Why aren’t more stylists coming on board mainstream fashion weeks, awards shows and film projects?
Dedicating a platform to showcase traditional craft may encourage more designers to sustain village craftsmen and women.
The Fashion Week was supposed to be held on March 2-5.
There were plenty of market-friendly clothes spotted on the first day but no new silhouettes, techniques, trends
The Pakistan Fashion Design Council hopes to make some changes. What does this mean for the local fashion scene?
Pakistani fashion's maverick tells us why he loves to make a tamasha on the runway and beyond
The three-day event will now be a two-day show; what does this say about the Fashion Pakistan Council?
Three years down the line, here's what to expect
Similar international projects in the past have never really boiled down to generating business for fashion. Will this?
At a painstakingly slow pace, Pakistan’s first hand-drawn animated film is coming to vivid, remarkable life
Ultimately, consistently new collections are key to a thriving business in fashion
Ttoo much of so-called designer wear erodes fashion’s lustre
We've got long-standing brands like Jafferjees and HUB who thrive on this trend
Platforms dedicated to women need to look beyond surface glamour. It’s time a major corporate entity recognised this.
Personal attacks aren't cool. But we can criticise the unrealistic expectations this wedding created for us mortals
"We'll continue to use his name to represent our label and we hope to grow," says the brand's management
Pakistan Film Festival New York and Focus PK conference created hype for local cinema, but was the effort worth it?
MFF joins the league of designer e-stores and retail websites like Daraz, but it promises a different fashion experience