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Saheefa Jabbar is reminding everyone to go local

Saheefa Jabbar is reminding everyone to go local

The actor spoke up about her journey towards minimalism and how she's shifted towards supporting locally-made products.
31 Aug, 2024

During the Covid-19 pandemic, people were forced to rethink how they live their lives and express their love. Some were driven to create in solitude while others were driven to connect with the world beyond their physical reach. Amid these adjustments, model Saheefa Jabbar Khattak decided not only to adapt to a new lifestyle but also remodel her home. She made her space and wardrobe as minimal as possible and also learnt to appreciate local brands.

Opening up about her journey towards minimalism and her newfound commitment to supporting local businesses, Khattak shared a detailed note on Instagram, reflecting on her experiences over the past few years. She has also urged everyone to support local businesses to help our economy grow.

She began by recounting when she realised she had accumulated far more clothes than she needed. This realisation prompted her to donate the excess, but she soon understood that merely donating wasn’t enough. She decided to sell these clothes, generating a substantial Rs600,000, which she donated to those in need.

“Since then, I’ve embraced minimalism,” she wrote. “I own very little now, and it has brought a sense of lightness to my heart. My closet can finally breathe, and I no longer feel the need for a walk-in closet in my house. I’m proud of that. I’m proud of myself.”

Khattak said that she consciously avoids luxury brands and expensive possessions and spoke about how chasing luxury can feel like an endless race, one that she no longer wants to participate in. For her, true fulfilment comes from simplicity and being mindful.

“More importantly, I don’t want to set the wrong example for those who look up to me. This journey has helped me grow and become a better version of myself,” she added.

The Covid-19 pandemic further shaped her outlook, leading her to discover and appreciate the importance of supporting local brands. She highlighted how nations thrive when people support each other’s businesses.

“During Covid, I discovered many local brands, and it became clear to me that nations thrive when they support each other’s growth and when they help each other’s businesses succeed. Instead of importing luxury or highly expensive brands and paying extra taxes and duties, it’s important to support our local brands and vendors. Doing so not only helps our country but also allows individuals to prosper,” she pointed out.

“I’m incredibly proud of these small brands that have emerged over the years,” she shared, naming several local candle brands, including Karachi Candle Company, Hunza Candle, Mirana Candles, and Honey I’m Home Candles, which she now favours over international brands like Bath & Body Works.

She also praised local clothing brands like SAPPHIRE West and Lama for their trendy, high-quality designs that helped her ditch international labels like Zara and Mango. Khattak expressed her hope that these local brands will continue to grow and strengthen the economy.

The model and actor’s journey towards minimalism and her support for local brands extends beyond fashion and accessories. She also shared her experience of working with various local brands for home decor and furniture.

Highlighting the craftsmanship and reliability of these brands, which helped her turn her house into a Pinterest-y home, she gave a special shoutout to Living Therapy, AZ Living Spaces, Monkey and Donkey Design and Wall Master Home, among others, for their contributions to her home.

She also recalled the kindness and consideration they showed her throughout the process.

Concluding her note, Khattak expressed her deep gratitude for the blessings in her life, acknowledging the support of her parents, husband, and the opportunities provided by the entertainment industry. She attributed her success to the unwavering support and encouragement of her family, stating, “I will forever be in debt to my parents and my husband for playing such an integral role in my journey. I couldn’t have done this without their unwavering support, their encouragement, and their prayers.”

Comments

Dr. Salaria, Aamir Ahmad Aug 31, 2024 01:51pm
United we stand, divided we fall.
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Pan Chung Aug 31, 2024 08:39pm
COVID LONG GONE: why still beating a Dead Horse!
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Ehsan Aug 31, 2024 09:40pm
Locals brand need to also up the game, be professional so they can compete with international brand
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js Aug 31, 2024 10:54pm
It's difficult to go local on skincare and makeup products especially with sensitive skin.
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M. Saeed Sep 01, 2024 12:02am
Every goodness earns it's reward from his/her Creator. He says,do your best in human virtues without expecting any reward from anybody because, nobody can reward you for your good deeds, except He. But He also says that, only He decides how, how much, when and where He would Bestow the Award !
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Laila Sep 01, 2024 01:59am
As I get older, I too realize the peace that minimalism brings. We accumulate a lot during our lives. It's clutter. Unnecessary. I have become very conscious of not wasting food, clothes etc. I would love for there to be more emphasis and appreciation instead of stigma for recycled/preloved clothing. Many of us are not as fortunate to even have a home let alone accumulate things. If we all contribute, and are more mindful, I think we can go a long way in saving the planet and ourselves. There needs to be online platforms other than OLX where we can specifically sell off clothing and donate the money to charities or those on need.
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syed Sep 01, 2024 08:32pm
Minimalistic - thats the new buzz word - i likes!!!!
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sarim Sep 02, 2024 10:54am
Very inspirational. I am seriously hoping others can do the same.
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Ahmad Sep 02, 2024 11:33am
I have no qualms about buying local but quality is bad and price is expensive.
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Laila Sep 02, 2024 12:02pm
Completely off topic, but she has amazing glass like skin in the photo above. Flawless. Also I like the minimalistic makeup. But flawless skin wow.
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Mariyam Sep 02, 2024 12:33pm
With no proper regulation or certifying authority, can't risk buying overpriced and uncertified products.
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