A portion of the proceeds from the sale of tickets for the HUM Awards will be donated to flood relief efforts. This year’s awards are being held in Canada.
The announcement was made by HUM Network CEO Duraid Qureshi during a fundraising telethon ‘HUMDard’, initiated by the network in association with the Momina & Duraid Foundation.
Hosted by Ahsan Khan, Sanam Jung and Kiran Khan, the telethon was broadcast live on HUM TV, HUM News, HUM Masala and HUM Pashto1. Sultana Siddiqui, Duraid Qureshi, Additional IG Karachi Police Javed Alam Odho, Bushra Ansari, Javed Sheikh, Zeba Bakhtiar, Bilal Ashraf, Yumna Zaidi, Maya Ali, Behroz Sabzwari, Farhan Ali Agha, Gohar Rasheed, Hiba Bokhari, Amar Khan, Syra Yousuf, Khushbakht Shujaat, Mehtab Akbar Rashdi, Masarrat Misbah, Dr Haseeb Khan and others attended the live telethon and requested the audience to step forward and join hands during these testing times.
Qureshi while sharing the data and rehabilitation timeline, said that it will take years of hard work, dedication and collective efforts to mitigate the socio-economic implications of this overwhelming tragedy. Apart from contributing towards relief efforts in association with Momina & Duraid Foundation, HUM Network will use the platform of HUM Awards Canada to raise funds for flood affectees as well.
He also announced that a portion of the awards revenue from sales of tickets will be donated to the relief and rehabilitation efforts. The CEO appreciated the network’s employees for contributing a day of their salaries to the fund.
The HUM Awards Canada are scheduled on September 24 at the First Ontario Centre in Hamilton, Canada.