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Actor Usman Mukhtar has launched a production house named Eastern Terrestrial (ET) Studios with his brother Meiraj with a "unique vision" that caters to talented Pakistani artists in need of an opportunity "to showcase their artistic capabilities."

"Really happy to announce that my brother Meiraj and I have started a production house together," Mukhtar captioned an Instagram post featuring the production house's label and art design. He revealed that there's already a project in the pipeline. "We just wrapped our first project and we can’t wait to show you the first product of ET Studios Insha’Allah."

The Hum Kahan Ke Sachay Thay actor shared that the studio's vision was giving talented Pakistani artists a chance and the space to actualise their potential. "Pakistan is filled with talent and we, at ET Studios, hope to provide a platform and uplift those artists who might not get a chance elsewhere and are looking for opportunities to showcase their artistic capabilities."

Mukhtar said the studio is passionate about delivering quality content while emphasizing fair and ethical production practices. "We hope you will all enjoy and appreciate the unique vision of ET Studios," he added.

Working behind the camera is not a first for the Sabaat actor. He is also a director and cinematographer by profession — his short film Bench released in November last year and won multiple awards. Mukhtar directed and acted in the short, starring alongside Rubya Chaudhry and Iman Shahid.

The film is about a couple at the crossroads of their relationship who meet on a bench, a site that has been part of many of their relationship's milestones.

“Directing this film has been one of the greatest pleasures of my life. I enjoy creating such forms of art and I aspire to create more of these films," Mukhtar said in a press release issued on the day of the film's launch.