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Victoria's Secret is using Priyanka Chopra and six other women to rebrand its image

Victoria's Secret is using Priyanka Chopra and six other women to rebrand its image

The brand is doing away with its Angels and looking for diversity and inclusion. Will it work?
19 Jun, 2021

Lingerie brand Victoria’s Secret is looking to revamp its image by having a more diverse range of representatives. It has pulled in Priyanka Chopra and the US Women's Soccer team captain, Megan Rapinoe, to be part of its new "VS Collective".

The new representatives also include Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elesser and journalist Amanda de Cadenet. The women will host a 10-episode podcast where they will share their stories.

Victoria's Secret is going to be phasing out its "Angels" — supermodels who previously represented the brand at its fashion shows and in modelling campaigns. The Angels were an iconic part of the annual VS Fashion Show, which ended in 2018.

The brand has been criticised for not being body positive — unlike competitor Savage X Fenty — and being misogynistic towards its models.

The rebrand is an attempt to reestablish Victoria's Secret as a leading lingerie brand. Victoria's Secret chief executive Martin Waters told The New York Times that he did not see the Angels as being "culturally relevant" anymore.

"When the world was changing, we were too slow to respond," he said. "We needed to stop being about what men want and to be about what women want." Victoria's Secret has long been criticised to catering to men's fantasies with its photoshoots and runway shows rather than women's wants.

Chopra spoke about the collaboration in a tweet and said "representation matters".

"It’s crucial for us to show everyone all over the world that they matter and are seen! As a founding partner of the VS Collective and advisor to the business this is exactly what I intend to do," she wrote.

On social media, however, people were skeptical that the rebrand would help Victoria's Secret image.

Hilariously, many of the detractors were men — proving that the brand had catered to men's fantasies rather than women's needs for far too long. They were critical of the representatives chosen to be the face of the brand rather than the Angels but at the end of the day, they aren't the ones buying Victoria's Secret.

Comments

Parvez Jun 19, 2021 01:06pm
VS's image decidedly needed a change for its brand image .... and the lineup mentioned looks like it will do the job.
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Fastrack Jun 19, 2021 01:09pm
So clear. A despicable, pro-war BJP narcissist still kept the limelight in the hope of selling western stuff to the fat Indian population.
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Dr. Salaria, Aamir Ahmad Jun 19, 2021 01:20pm
Who cares?
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John Jun 19, 2021 01:22pm
Excellent news .. Indians leading everywhere
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Mahmood Jun 19, 2021 01:40pm
So the brand is now going to be known as ''Pri-Secret'?? But Priyanka has no secrets!
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ABE Jun 19, 2021 01:42pm
Yes, Victoria is so 18-19th Century! Time to rebrand it as 'Pri-Me' or Prime Secrets?? As in letters borrowed from Priyanka and Megan??
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Zak Jun 19, 2021 02:14pm
It will fail.
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Zak Jun 19, 2021 02:15pm
Same women who supported fascist Modi government and genocide. Public should play that clip everytime she appears.
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Say no to political correctness Jun 19, 2021 02:18pm
Isn't she like 40 now? They couldn't find someone younger with a brown skin?
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babu Jun 19, 2021 02:20pm
Priyanka is one such super Talented Indian. Proud of you lady.
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babu Jun 19, 2021 02:21pm
@Fastrack- same to you.
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Jaredlee007 Jun 19, 2021 02:28pm
So for all these years they had no idea of diversity. Now for business reasons they are promoting diversity and trying to fool the world. This is called western version of diversity which is actually hypocrisy! And then the west tries to teach us about gender empowerment and equality.
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Nadia Jun 19, 2021 02:28pm
A lesser known Secret is so: The decline of a nation starts, when their women loose their sense of shame ..
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ST Jun 19, 2021 02:32pm
I doubt it will work.
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Surya Kant Agrawal Jun 19, 2021 02:40pm
Victoria is late by twenty years.
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Mann Jun 19, 2021 02:58pm
@Zak 40% of electoral voters supported PM Modi. How many will you fight and oppose.
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Hgf Jun 19, 2021 03:04pm
@Zak ....even if 180 million plays it, 1.5 billion will support her...So keep playing what you wish to
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Hashmat Jun 19, 2021 03:26pm
Weren’t they going to use women entrepreneurs, athletes and inspirations ? Since when marrying into fame and succumbing to an age old tradition is considered entrepreneurial or even inspirational
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RationalBabu Jun 19, 2021 03:39pm
@Fastrack you need to take up yoga to keep your mind calm and positive!
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RationalBabu Jun 19, 2021 03:42pm
@Nadia enforced shame on women about everything has left your society stunted!
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Chrís Dăn Jun 19, 2021 03:45pm
She has a fabulius model body. A good choice by VS.
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Chrís Dăn Jun 19, 2021 03:46pm
@Dr. Salaria, Aamir Ahmad we do.
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Chrís Dăn Jun 19, 2021 03:47pm
@Say no to political correctness she is super faboulous in model body.
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Chrís Dăn Jun 19, 2021 03:51pm
@Nadia how you define"shame" is a very subjective issue as universally there are more than 3,000 theories about concept of shame/character/ importance of soul instead of body . Each civilization& each religion has varied perspectives & then there are philosophers with well thought philosophies on concept of shame/ character etc. Hence you can not limit ur subjective perspective as a universally recognized theory.
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Alishba Jun 19, 2021 03:58pm
@Fastrack grapes are sour. So is your faux propogamda. Fact is she is UN ambassador, miss world, humanitarian, selfless philanthrophist, successful independent global celebrity. And now she represents VS too.
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Hussain Jun 19, 2021 04:47pm
Pryanka chopra? Really?? A woman who is both unattractive AND a warmonger. Good going VS!
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Fastrack Jun 19, 2021 06:52pm
@Alishba "your propogamda.. " Deep breath. Try again. Nice and slow.
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John Jun 19, 2021 09:08pm
@Fastrack when you can't reply to the comment just find some silly typo.. like you didn't understand the message this is typical troll behaviour
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Ali da Malanga Jun 19, 2021 10:15pm
Her only notable qualification is that she married Nick Jonah and now she is using every opportunity to take advantage of that relationship.
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Ali da Malanga Jun 19, 2021 10:16pm
@Chrís Dăn - "@Dr. Salaria, Aamir Ahmad we do." You go ahead and keep caring then. Who is topping you?
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Mimi Jun 20, 2021 12:18am
@RationalBabu He has no money to take up anything
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Vivek Jun 20, 2021 01:07am
@Nadia People like you are the core reason why there's still so much discrimination in South Asia particularly in Islamic Communities
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ramana Jun 20, 2021 08:14am
Good decision.
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truth Jun 20, 2021 11:40am
@Ali da Malanga well ppl marry pppl...so whats ur problem? If she is going places its to her credit. She is earning more than Nick so digest it
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Annija Jun 21, 2021 01:53am
@Dr. Salaria, Aamir Ahmad Women, maybe? You know, half the world population?
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thanga Jun 22, 2021 11:59pm
@Ali da Malanga: Her only notable qualification is that she married Nick Jonah and now she is using every opportunity to take advantage of that relationship. Before meeting Nick, She was already reputed Bollywood star and already in Hollywood too.
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