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We're at the height of the Covid pandemic, and on one hand, the public is expected to follow protocols, keep a safe distance from each other and give up the luxuries of enjoying restaurants and public places with their loved ones, while on the other, Ramazan transmissions are in full swing, squeezing large numbers of people onto sets, and angering Saheefa Jabbar Khattak as well as the rest of us.

The model took to Instagram to highlight this hypocrisy, beginning by pointing out the realities around us.

"Covid it at its peak. Cricket leagues are getting cancelled, countries in the Subcontinent are going into lockdown and strict curfews are imposed on peoples everywhere — we are well in the middle of a this horrendous and treacherous third wave," she began.

She then encouraged everyone to follow the SOPs, wear a mask at all times and hold tightly onto hope, putting her trust in the system and the authorities to lead us through these troubled times.

Khattak then pointed out how she read somewhere how social distancing was a privilege. "It means you live in a house large enough to practice it. Hand washing is a privilege too. It means you have access water. Hand sanitisers are a privilege. It means you have the money to buy them," she said, urging us not to forget this.

Soon after, she took this opportunity to highlight problematic Ramazan transmissions.

"They do not follow protocols and are filmed on sets where crews as large as 60 to 70 people are not quarantined, and don't operate inside a bio secure environment. This is a blatant breach of government policy, and just shows our inherent insensitivity to the situation," she protested, pointing out how in actuality, these shows bring nothing productive or redeemable to the table.

"Rather, they seem hellbent on ridiculing and insulting human beings in the name of entertainment and profit. It's crass, rude, and has zero respect for human dignity. I'm sorry but this frustrates me a lot!" she added.

Khattak then presented a solution to the problem, that was both rational and much needed.

Give airtime to spread awareness about Covid and enforce message sent out by the government she suggested, adding that in reality she does think it won't be possible.

"There was no better time to do it in Ramazan, but no, how would people win a Corolla then?" she sighed, reminding people to take this pandemic seriously.

"Spend Eid while practicing social distancing, recognise your privilege and try to see through the lies we consume through the magic box!" Khattak said.