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Kim Kardashian finally understands why Kimono was an inappropriate brand name

Kim Kardashian finally understands why Kimono was an inappropriate brand name

This comes after people in Japan said her use of the term to brand undergarments was disrespectful
02 Jul, 2019

Reality TV star and businesswoman Kim Kardashian said on Monday she would rename her Kimono shapewear line after people in Japan said her use of the term to brand undergarments was disrespectful.

Kardashian said she had announced the Kimono products in June “with the best intentions in mind,” and she appreciated the feedback she had received.

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she wrote on Twitter.

Kimono in Japanese means “thing that’s worn” and refers to full-length robes with sashes donned for formal occasions such as weddings and funerals. Her use of the word on undergarments and filing for a trademark annoyed many people.

“Kimono is not underwear! Stop trademark registration! Don’t make the word kimono yours!” Twitter user Ruu wrote shortly after the launch announcement, echoing a common theme.

Comments

Surya Kant Jul 02, 2019 11:16am
Kim, Kimono is Japanese national dress for females wore during festivals and functions.
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helping hands Jul 02, 2019 11:19am
Poor she is not educated enough to know what is what. Cut her some slack!
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Imran Jul 02, 2019 11:59am
It was a pr stunt to sell her brand and media obliged hook line and sinker.
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