Kim Kardashian's new ‘Kimono’ shapewear sparks backlash

Critics are tweeting with hashtag #KimOhNo to show how culturally offensive this is.

27 Jun, 2019

Kim Kardashian West has received backlash on social media from people who object to what they say is appropriation of the traditional Japanese kimono in the name of her upcoming shapewear line.

The reality star, makeup mogul and budding lawyer announced the line, Kimono Solutionwear, on Tuesday. The line will come in a range of sizes and colors.

Some Japanese critics on social media said the name, which West trademarked, is an inappropriate take on centuries-old kimono clothing. They have started using the hashtag “#KimOhNo” on social media, calling the line disrespectful.

There was no word on when the line would go on sale. West said it’s “coming soon.” An email request for comment to West’s spokeswoman was not immediately returned Wednesday.

The kimono has evolved to a style of formal dress worn for special occasions, including weddings, funerals and tea ceremonies.

Comments

tushar Jun 27, 2019 12:20pm

Westerners especially USA, do not have any tradition or culture as they are a hotchpotch mix. Unable to think, relate or understand traditional ethos and cultures they simply steal them for their own commercial profits. They have successfully stolen and often patented several African, Persian, Indian and now Japanese traditions and names.

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Dr. Confucius, Aamir Ahmad Jun 27, 2019 08:35pm

It is all about the money, honey.

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