Zayn Malik just launched an Urdu-inspired fashion line. He tells us why

Updated 12 Jul, 2016 01:45pm

Images Staff

I wanted to give fans another facet of who I am, he says

Would you buy this shirt?
Would you buy this shirt?

After a song in Urdu, Zayn Malik takes out a fashion line that pays tribute to his South Asian roots.

With his debut album Mind of Mine, Zayn Malik has launched a corresponding fashion line - a 23-piece collection that prominently features the Urdu script. Words like 'Zayn' and 'Mind' are written in Urdu on hoodies and jackets.

Hoodies from the *Mind of Mine* line
Hoodies from the *Mind of Mine* line

Zayn talked to Vogue about his foray into fashion: "Everything was created with the idea that this is something I would want to wear. I wanted to approach this as an opportunity to extend my ideas as an artist, and to give fans another facet of who I am.”

About incorporating the Urdu script, he explained, “My family is from Pakistan, so having artwork in Urdu has huge significance to me.”

Zayn's girlfriend, model Gigi Hadid, was one of the first to model the Zayn bomber jacket
Zayn's girlfriend, model Gigi Hadid, was one of the first to model the Zayn bomber jacket

Also read: Zayn Malik and Gigi Hadid call it quits? Fans can't believe it

But his personal favourite is a shirt called Z-Day, in which the singer is shown escaping a burning city. The artwork has an apocalyptic touch and will remind rock fans of album art from the '80s, and for a reason!

To make that specific shirt, Zayn had enlisted the service of Mark Wilkinson, the man behind the artwork for Iron Maiden's last record.

The Z-Day shirt is Zayn's favourite
The Z-Day shirt is Zayn's favourite

“Working with Mark gave me a license to do something exciting conceptually with a lot of color and detail,” says the singer. “The art we created gives a nod to the vintage rock-band T-shirts but with my own concept.”

We've already seen Gigi Hadid rock the Zayn jacket. Here's hoping we look half as good as she did!