Going Loco for Local: Make your K-drama dreams come true with Danny’s kimchi

Going Loco for Local: Make your K-drama dreams come true with Danny’s kimchi

It's crunchy, spicy and most importantly good for your gut!
17 May, 2024

Ever watched your favourite Korean drama actor enjoy a big bite of kimchi alongside their meal? Or your favourite K-pop idol chow it down with instant noodles? Ever wanted to try the bright red veggie concoction? Well, Danny’s is making dreams come true with their delicious homemade kimchi.

According to their website, Danny spent four years with his Korean roommate in college in the 80s, where he learned the art of making kimchi.

I brought a jar of their kimchi online in an effort to make kimchi fried rice. I had heard tales of the fermented treat being very pungent and sharp, so when I finally received the jar, I opened it very gingerly and tried the tiniest bite. The flavours were bold, to say the least.

The kimchi tasted spicy, with undertones of bitterness, slight sourness, as well as just the right amount of sweetness. The best part? The vegetables — which include napa cabbage, onions, carrots and radishes — were still fresh and crunchy even though they had been marinating in the jar for a while.

Kimchi does taste better as an accompaniment to food, especially rice and noodle-based meals. The vegetables add texture and freshness, and of course, the marinade makes the whole affair spicer.

Kimchi is a bit of an acquired taste and not everyone will love it, but if you try it as a side dish, it will definitely blow your socks off. For people who love pickles, spicy or fermented food, this jar of kimchi is a must-buy.

The jar costs Rs1,200 for 270 grams and comes in two flavours: original and hot (trust me and get the original flavour, it’s spicy enough). It is available on their website for delivery in Karachi, and at select stores throughout Karachi.

I give Danny’s 5/5 stars for its taste and because kimchi is difficult to find in Pakistan, but Danny’s is changing that.

Rating: ★ ★ ★ ★ ★

This article is part of an ongoing series on supporting local products. All the products are independently evaluated and reviewed by a member of the Images team and reflect their personal opinions. If you’re a local business and would like to be featured, reach out to us at

Going Loco For Local


Zulfiqar Ansari May 17, 2024 02:27pm
I do not understand why local brands are so pricey; Rs. 1,200 for 270 grams is a lot of money that only the wealthy and elite can afford.
Taj Ahmad May 17, 2024 03:01pm
Simply tasting and delicious.
Dr M Khan May 17, 2024 03:47pm
Elitism. Local products are very expensive. Chinese imports are high quality and inexpensive. Allow Chinese imports without any taxes. Let the masses enjoy quality and inexpensive things.
Feroze Khan May 17, 2024 05:28pm
I love kimchi as a side dish with rice and pasta. It is an acquired taste and I got used to it during my many trips to Korea. I live in Virginia USA where this is available in most of the stores and I pay a lot more than PKR 2,100 which comes to about $3.50.
shumaila May 17, 2024 06:50pm
Way overpriced for a food fad. It should not cost more than the average achaar bottle.
Rabia May 17, 2024 08:47pm
It’s very authentic and I love it with my fried egg and rice. My favourite are their sundried tomatoes, pesto and sundried butter. Danny’s is rocking ❤️
NYS May 17, 2024 09:39pm
@DR M KHAN Other Chinese products in town already where most of them are manufactured as a disposable material....Are these biodegradable ??? But the point is Iran neighbour country have made quality food sauces ,cheese ,cream in mundane day today use ,these are tried and tested right now available on specified stores but in near future accessible every nook and corner
Saleha Khan May 18, 2024 09:49am
True local brands i have been trying ro follow and but are insanely expensive for no reason if made from local products. Dont know when will our local producers realise making things affordable to masses makes their sale increase. Many import products like makeup and food are much cheaper in price than our home made ones.
Amina Khatoon May 18, 2024 10:59am
Thanks for the review. Planning to make Kimchi soon on my YouTube channel, Kitchen Ahoy. Much Love, Amina.