Going Loco for Local: Colish’s car diffuser will make driving in Karachi more fun

Going Loco for Local: Colish’s car diffuser will make driving in Karachi more fun

Truly an innovative and functional product in the local fragrance market!
Updated 02 Mar, 2024

I have always been a fan of fragranced products, be it perfume, hand creams, scented candles, or reed diffusers. While browsing the stalls at Dolmen Mall Clifton a couple of weeks ago — a standard weekend activity for me — I came across some new products at the Colish kiosk. They’ve launched a new range of perfumes and car diffusers. Since I wasn’t really looking for a new perfume, the car diffusers caught my attention.

They have six fragrances to choose from and I opted to try Wild White. You get an 8ml bottle of the fragrance oil, currently retailing for Rs1,400. The packaging is unique and I hate to admit that I needed to read the directions to understand how to use it.

When you first purchase the car diffuser you need to open the bottle and remove the seal and then screw the lid back on. The lid is made of some pervious wood/cork material that allows the fragrance oil to seep through. You then tie the diffuser to the mirror of the car, with the rope provided, and hold it upside down for a couple of seconds till the lid is saturated.

Now, coming to the fragrance of Wild White — the first thing that came to mind when I smelled it was white roses, which I’m not sure why since it doesn’t actually smell of roses. It’s a floral scent with a hint of freshness, perhaps a citrus note (I’m not great at describing scents). On the website, Wild White is described to have notes of wild daisies.


An essence diffuser for your car? Count us in! We tried this new product by Colish that will have your car smelling great and make your drive a lot more fun. Check out the full review on our website — #goinglocoforlocal #colish #fragrancetiktok #madeinpakistan

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I immediately fell in love with the fragrance at the kiosk and so did a friend accompanying me. I also showed the product to several colleagues and they all liked it. However, we all agreed that it isn’t a typical car fragrance, which is what I liked most about it. It feels like you’re in the comfort of your lounge, which, considering Karachi’s traffic, is welcomed!

The Colish website states that the car diffuser lasts five to seven days, after which you can refill the bottle. However, I’ve been using it for over a week now, and it’s nowhere near the end. I think one bottle would easily take you two to three weeks before you need a refill.

All in all, I loved the fragrance and found the product to be long lasting and, therefore, great value for money at Rs1,400. You can purchase the entire kit with the refill for Rs5,000, which doubles up as a reed diffuser! I’m going to give this product five stars.

Rating: ★ ★ ★ ★ ★

This article is part of an ongoing series on supporting local products. All the products are independently evaluated and reviewed by a member of the Images team and reflect their personal opinions. If you’re a local business and would like to be featured, reach out to us at

Going Loco For Local


Taj Ahmad Mar 01, 2024 11:29am
Wow that’s really awesome.
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Rizwan Mar 01, 2024 12:03pm
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Ali K Mar 01, 2024 12:15pm
Not good. Two thumbs down.
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Ambreena khaliq Mar 01, 2024 02:56pm
I liked it.
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Syed Hasni Mar 01, 2024 04:16pm
Start Every day with a smile and get it over with- should be the Tag line.
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Taj Ahmad Mar 01, 2024 05:42pm
I noticed something not right here, instead of hanging it why not just glue it on the dish board that it will not hide the view of front traffic to the driver of the car/van etc. It’s better for safety for all. In most countries around the world it’s against the law hanging any such things including car perfumes by the front or back windshields of the car.
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Ehsan Mar 01, 2024 07:54pm
Nice product
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Taj Ahmad Mar 01, 2024 07:57pm
Very good car air freshener product but in most developed countries this products not allowed to hang on the front dashboard as it blocked the view of driver on front view of traffic. I suggest placed it on the car AC ventilator for the safety of all.
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GettingThere Mar 01, 2024 08:31pm
Will it be as effective if tied to the gear stick or elsewhere in the car? I just don't like any clutter in my field of view.
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NYS Mar 02, 2024 12:09am
On first purchase of this diffuser refiller will supply with the product otherwise useless
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Faisal Khan Mar 02, 2024 08:26am
8ml for 1400... what's that 175000 per litre... I know perfume are sold in mini bottles and not by litre but 8ml for 1400 and not a perfume a car diffuser only ....sorry but I'd rather use a car freshener that might come 350...and be 250 ml
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