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Rapper Adil Omar has announced that all video content from his upcoming album — Adil — will be “free for anyone to download” and “drive engagement” through reposts, re-shares and views.

In a tweet on X (formerly Twitter) the Islamabad-based rapper said that he didn’t “give a f**k about view counts and followers”.

“Never have, never will,” he emphasised, adding that he only cared “that the music itself reaches true music lovers and whoever will enjoy it and be inspired by it”.

“All video content from this album will be free for anyone to download at http://adilomar.com and cut into your own shorts from next week,” he wrote.

According to the ‘Mastery’ singer, the videos were for people to “repost, re-share, drive traffic, engagement, views and likes to your own profiles, dedicate to your friends and enjoy as you please”.

He maintained that nobody reposting any “branded Adil Omar video content” would receive a copyright strike, as long as credits were adequately provided and the work was not claimed by the person re-sharing it.

Omar also announced that “fans using the #AdilOmar hashtag on these posts” would “often be selected at random for special offers, gift packages, merch, free tickets and other bonuses”.

A lot of popular artists’ audios are constantly removed from small content creators’ videos and even fan videos for copyright infringements, so we love that Omar knows what his fans want — the ability to share his music as they please!

Omar’s sophomore album Adil drops on January 28, following his 2018 album Transcendence.