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For just 150 Dirhams, Dubai residents can get Pakistani mangoes delivered in a Lamborghini

For just 150 Dirhams, Dubai residents can get Pakistani mangoes delivered in a Lamborghini

That's just the cost of the mangoes. You get to a ride in the supercar for free.
Updated 01 Jun, 2021

People across the world love Pakistani mangoes and as our exports find their way to the UAE, residents are rushing to markets to get their hands on some authentic Pakistani produce. Some, however, are sitting tight at home and waiting for their mangoes to be delivered in a supercar.

'Mangoes in a Lamborghini' is a marketing campaign by the Pakistan Super Market in Dubai. As part of the campaign, customers can ask for their favourite fruit — of which more than half a dozen varieties are available — to be delivered in a Lambo, with a minimum order of three boxes, on a first come first serve basis. When the DHS 150 (or approximately Rs6,300) delivery arrives, the customer gets a short joyride in the Rs50 million supercar. The campaign was introduced last year and became an instant hit, reportedly doubling the sales of the fruit.

Jhanzeb Yaseen, the managing director at Pakistan Super Market Dubai, told the Khaleej Times he will launch the 'Mangoes in Lamborghini' service on June 1 in Dubai and his intention is to spread the message of love. He said they delivered around 1,100 boxes last year through this seasonal Lamborghini service. They have already received a number of enquiries for mango delivery through the supercar this year.

"We are confident of delivering more than 2,500 mango boxes through the Lamborghini service this season. We have received a very positive response from our last year’s campaign. It was an experience like none other as we have made so many unforgettable memories from our Mango in a Lambo campaign," he said.

"For many kids, it was the first time they were experiencing this and riding in a Lamborghini," Yaseen said.

The coolest thing about the campaign is that there are no additional charges for the special delivery vehicle. "We have decided not to raise the prices this year even though the expenses and logistics costs continue to rise. Even our Lamborghini delivery service is free for all," he said.

If you're in Dubai and would like a taste of this luxury, hit the store up on their Facebook page!

Speaking about Pakistani mangoes, he said they are a global favourite, while langra, sindhiri, anwar rattole and chaunsa are some of the most loved kinds. "The most demanded mango variety is definitely chaunsa. As we all know that mango is known as the king of fruits, so chaunsa known as king of mangoes," he said.

Comments

Zak Jun 01, 2021 12:27pm
Pakistani mangoes should be copyrighted as ' Honey mangoes'. Abroad, people just wait for them despite mangoes from other countries lye on shelves, wasting.
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Jaredlee007 Jun 01, 2021 01:12pm
Cheap tactic.
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A Jun 01, 2021 01:30pm
Question: which mango is most expensive but still most popular in Dubai and all of Middle East? If you don’t know ask Dawood in Karachi.
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Fastrack Jun 01, 2021 01:34pm
Swweeeet..!!
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Fastrack Jun 01, 2021 01:34pm
Happy Mango Season guys!
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Afaq Khan Jun 01, 2021 02:33pm
I wish I could find em in Copenhagen
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ABU TALIB Jun 01, 2021 02:47pm
Good taste, love Pakistani mango
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Iqbal Aswani Jun 01, 2021 03:11pm
@Jaredlee007 Actually pretty expensive tactic :-D
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Saeed Ahmad Maitla Jun 01, 2021 03:24pm
@Jaredlee007 please support anyone who is selling Pakistani products!
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Shahan Jun 01, 2021 03:39pm
Its a delivery car and that too highly poluting and non-green. How is this even a good idea?
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Multani Jun 01, 2021 04:50pm
Expensive marketing gimmick.
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Dr. Salaria, Aamir Ahmad Jun 01, 2021 05:07pm
Great move and wonderful news.
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LgbtqX Jun 01, 2021 05:08pm
Good products don't need sales gimmick.
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Jalal Jun 01, 2021 06:20pm
@Zak Alphonso mangoes from india have the highest rating and royalty from middle east to UK gets their stock in their private jets up to the allowable limits . The strange thing is the seeds of the mango variety along with certain soil conditions have been experimented for decades and have no success in replicating any place other than Konkan and parts of Maharashtra. These mangoes have an export value of over a 1 billion $ . I personally like the honey mangoes too but it’s no where in the league of “Alphonso”
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Zeeshan Ahmed Jun 01, 2021 07:21pm
Tacky and useless concept.
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Redchilli Jun 01, 2021 07:27pm
@Shahan seems you move around in a bicycle on land and in the skies with a parachute, now thats completly green
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Fast comment Jun 01, 2021 08:17pm
Good marketing idea. Sales must rise, whether you use Lamborghini or Limousine. Remember Limousine has more space for mangoes.
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NSG Jun 01, 2021 08:59pm
@Zak you haven't tasted the Indian variety and there are at least 20 different varieties
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Jamil Soomro, New York City Jun 01, 2021 11:02pm
Sindhri Da Sehwan Da. We are waiting for these Mangoes to arrive in New York City. My congratulations to the Pakistani Entrepreneurs.
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M. Saeed Jun 01, 2021 11:57pm
No doubt, mango is the king of fruits and chaunsa is king of mangoes
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Danish Jun 02, 2021 01:27am
Happy to say!the award goes to none other than Sindhri…….
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Taj Ahmad Jun 02, 2021 02:36am
Pakistanis mangoes are so sweet, this is why it called super king mango.
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Shahan Jun 02, 2021 03:25am
@Redchilli yes, i do move around on bicycle and I cycle around 50 km every day and on weekends 100 km a day! They could have used a greener vehicle, something which is electric powered. This is not a sustainable business idea!
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Random Indian Jun 02, 2021 06:13am
@Zeeshan Ahmed sure it is. You can ride a bicycle (more healthy) and eat a banana (more nutritious) but mango is king of fruits worthy of this luxury
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Ibrahim Jun 02, 2021 06:39am
@Jaredlee007 - grapes are sour
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Vicky Jun 02, 2021 10:37am
@NSG i tast and i seen in the market people not compromised on pakistani mangoes
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Tarej Jun 02, 2021 12:54pm
If coming mango by Lamborghini,mango test becoming ride in Lamborghini or mango test becoming raspberry?it's not.so useless..
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ahmed Jun 02, 2021 02:04pm
Langraa Sam in green Lamborghini. Chaunsa Sam in yellow Lamborghini
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Saeeds Jun 02, 2021 07:15pm
@Jaredlee007 or good marketing.
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Shakil Khan Jun 02, 2021 10:40pm
what a poor taste marketing stunt Delivering it by Laborghini could make mangoes smell of fumes and ruin the smell and taste of the fruit
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Talha Jun 03, 2021 12:33am
Everyone knows that the king of mangoes is Alphonso
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truth Jun 03, 2021 07:23am
langra and chaunsa are known as Indian mangoes
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Imran ali Jun 03, 2021 04:26pm
Pak mangoes overrated, those from Mexico are sweeter and more flavourful.
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