Pakistani singer and record producer Farhad Humayun popularly known for his association with the drum-jam band Overload, is suing Coca Cola for infringement of his intellectual property rights.
In what is a recent advertisement named 'Coke and Music,' the carbonated soft drink manufacturers have plagiarised Humayun's version of Neray Aah, a 2011 release.
From the distinct vocalisation to the guitar, rhythm, tempo, music and vocal melody, the broadcast is part of Coca Cola's social media teasers across popular mediums such as YouTube, Instagram and Twitter.
The plagiarised commercial:
"The blatant infringement of Farhad Humayun’s content by Coca Cola is a great disappointment as the corporation professes to champion the efforts of the local music industry but has acted otherwise. The artist has therefore, been forced to seek justice through legal channels," revealed his team in a conversation with Images.
This is not the first time the company is facing accusations of such nature.
Previously, pop singer and activist Shehzad Roy too, sent a legal notice for his 2008 hit Laga Rahe which was used in a Sprite campaign without his official go-ahead.