Following in the footsteps of Urwa and Mawra Hocane, twins Aiman and Minal Khan are set to launch their new clothing line A&M Closet (A&M for short) soon.
The duo are pushing out an aggressive social media campaign for the line's upcoming launch but so far, details are scant.
It seems A&M is likely to feature trendy, feminine Western wear pieces with lots of lace, net and ruffles — much like the sisters' own style.
The brand's name and logo seem influenced by the Hocane sisters' UxM, and that lawn-style promotion doesn't sound promising. Will the brand itself be accessible? We'll have to wait to find out.