The fashion industry was abuzz when designer Deepak Perwani decided to step in the realms of politics and announced two weeks ago that he was joining the Muttahida Qaumi Movement (MQM). The move generated curiosity, and with his membership in the political party lasting only a couple of weeks, it raised questions.
In a statement released on Monday, the designer said he used to be an apolitical citizen of Karachi, and felt the need to contribute to the city that has been "central to [his] growth, sustenance and pride".
"I have great respect for Dr Farooq Sattar. I would like to make it very clear that I have not formally joined any party but will always support causes and charities that benefit my city and my country," he said, adding he wished the party much success for its future endeavours.
When asked about his short-lived membership in MQM, Deepak said, "I don’t really think we can talk about me joining or leaving the party because it had only been two weeks. I have my hands full with managing my business, heading the Fashion Pakistan Council and supporting various charities."
"I just don’t have time to dabble with politics and if I am part of something, I have to give it my all," the designer said, adding he has a lot of projects in the pipeline that need his time and attention.
"Even right now, I am planning the Millennial Show targeted towards showcasing budding designers and also working on a collaborative show with the Trade Development Authority Pakistan," Deepak said.
And was MQM supportive of him exiting the party so soon? "Of course they were,” he says. "They understand and respect my reasons."
"I will continue to support all projects that bring about positive changes for Pakistan but I don't have to be part of a political party to do so," Deepak added.
Speaking of positives, the Deepak Perwani brand won the award for the Best Fashion Brand in the national category at the World Branding Awards 2017-2018.
"It’s been 25 years and we’re going strong," smiles Deepak, "I don't think I can switch to another profession at the moment."
Agreed, Deepak. Besides, the politics of fashion is messy enough.