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Careem is offering rishta aunty services and people are losing it

Careem is offering rishta aunty services and people are losing it

Is it a joke? Is it a side business? Is it a marketing ploy? Twitter says it all!
Updated 19 Jul, 2017

Looking for a rishta? Careem it!

Yes, Wednesday morning Careem jumped into the rishta service to help Pakistanis find their lifelong partner. Now, not only will the service get you to your destination but it'll also save you time by finding you a rishta while you're en route. Rishta on the go? Definitely seems like it (though we'd rather prefer food on the go).

Careem's rishta ad on their Facebook page reads, "Bar kar forever alone ka naara ab status 'taken' ho ga tumhara! Careem offers you the 'halal' way to find the right person. Have a rishta aunty accompany you during your ride."

Sibtain Naqvi from Careem shared, "This is a community engagement initiative that will last 2 days. It rolls out in Karachi Lahore and Islamabad today. Basically you have to pre-book a rishta ride, where a match maker will join you on your ride. The matchmakers are professionals who do this for a living. They'll take your information and ask you what kind of soulmate you're looking for. Then they'll get in touch with you later. But Careem's responsibility stops at the contact point."

"Pakistan has a huge population of young people and still we have trouble meeting people so we thought this would be a good initiative. Today in the morning we already averaged 700 rides. It must be up to 1000 rides now. In fact, we're overbooked," he added.

If you woke up to this message, then you'd know the feels most people are going through:

Pakistanis were clearly unamused by this and a hailstorm of tweets soon followed.

The creep factor is high here

This is a very valid question: why and HOW did someone come up with the idea?

Let's hope Tehreem isn't accompanied by Karim

Clearly, the rishta business has become one of the most lucrative

Book a ride, get a Karim free LOL

At least it'll make for a great story...

... or not. slowly walks away

Every family needs another phuppo... ahem

How to write a horror story in four words

Careem is an evil marketing genius

... and also a homewrecker

We just hope it's a joke. A really bad joke.

Somethings just get lost in translation

We know who'll be enjoying his rishta aunty ride

First parents, now Careem

The rishta aunty service will run from 19-20th of July. So if you're interested, best do it fast!

Comments

Umer Qasim Jul 19, 2017 12:52pm
This is social innovation of the highest levels.
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Ahsan Jul 19, 2017 02:04pm
So Careem came up with Rishta service after criticism on their injustice peak factor all over the social media. RIP Careem Marketing :(
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Raja Jul 19, 2017 02:16pm
I don't no why we need it. anyways we have to just reach our relative to marry cousins.
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Tango Tango Jul 19, 2017 02:31pm
How about some happy endings during the ride. The push and pulls of marketing gimmicks, anything to get to the customers money.
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SAEED MASOOD Jul 19, 2017 03:17pm
Why Rishta ...??? why not Entrepreneurship for the youth, Why not Education advisory service...this Rishta thing sounds fishy..
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Charu Jul 19, 2017 03:35pm
Of all things one could get along a ride...language lessons, guitar classes, health check ups...careem comes up with rishta!!!! Am an Indian who is generally pro Pakistan...but in this aspect, have to say we may not be as good looking as our Pakistani brethren, but we certainly have our priorities right
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Bilal Hussain Jul 19, 2017 03:42pm
The idea must have come from 'ur rikshaw has arrived', then someone single, dreaming about marrying, read it from careem 'ur rishta has arrived' instead of rikshaw, n since it was amusing, he forwarded the idea,, or she.. n this is how it begins.. I think..
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zeeshan shamsi Jul 19, 2017 04:49pm
Rishta aunty eh, whats next? Barber on Sunday, Kasai on bakra eid, bakra during illness, and gorkan upon calamity?
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Mirza Ali Jul 19, 2017 05:15pm
it will soon turn into something we all know what ! ;)
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khan Jul 20, 2017 05:06am
hope this works for deserving girls and boys
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ansa Jul 20, 2017 09:25am
It's bit strange, though it is a fact that finding a rishta is not easy in these days. Good Luck Careem.
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