Dawn Films, IMGC Global sign contract to produce movie

The two will co-produce Mahira Khan starrer 'Saath Din Mohabbat In'

17 Jul, 2017

Dawn Films has signed a contract with IMGC Global Pvt Ltd to jointly produce a star-studded romantic comedy Saath Din Mohabbat In.

According to a Dawn Films press release, SDMI is a tale about a young man’s quest to find his true love and the obstacles that he must overcome in order to achieve his goals.

The film has a mega star cast, starring Mahira Khan, Sheheryar Munnawar, Amna Ilyas, Mira Sethi, Imran Aslam, Rehana Saigol, Rimmel, Aamir Qureshi and Adnan Shah Tipu in pivotal roles.

The film goes into production next month.

The directors are the acclaimed duo Meenu and Farjad. The cinematography will be done by Rana Kamran and the music composed by Arshed Mahmood, Shuja Haider and Shani Arshed. The songs are being choreographed by Wahab Shah and production design is by Beenish Adil.

The art direction will be handled by Abbas Waheed of Artefact, the wardrobe by Sania Maskatiya and styling by Haiya Bukhari.

Nazafreen Saigol Lakhani, CEO Dawn Films, and Sheikh Amjad Rashid, chairman IMGC global, signed the co-production agreement.

Speaking on the occasion, Sanam Mehdi, the executive producer of Dawn Films, said: “I am truly thrilled and very excited to join the production crew for SDMI. Getting the team together has been a great challenge, but very fulfilling. I cannot wait for the movie to go into production. I believe this film will be the beginning of a new era in Pakistani cinema.”

Sheikh Amjad Rashid said: “It is a matter of pride for our group to have been associated with Pakistan’s film industry since 1953 from the time of my late father. We are today the largest film distributors in the country with over 225 titles to our credit. We are very excited about SDMI.”

Distribution Club Pvt Ltd has been appointed the nationwide distributors for SDMI.

Originally published in Dawn, July 17th, 2017

Comments

Luna Jul 17, 2017 10:37am

Yay another love story! How original *rolls eyes* It's high time we explore other topics

Recommend

FAKHAR ALI Jul 17, 2017 10:40am

just another stupid love story

ahmad Jul 17, 2017 10:57am

Dawn Films?

saqib Jul 17, 2017 10:59am

Kindly make a script submission portal as well if you're venturing in this field.

Ukz Jul 17, 2017 11:01am

Please Pakistani producers!!! We saw enough of these stories in Hollywood and Bollywood already. Think something new something innovative. Ideas doesn't need money.

Hassan Jul 17, 2017 11:59am

Nice to see Pakistan film industry do flourishing. Pakistani talent is none to other and simply brilliant.

Desi_Baba Jul 17, 2017 12:27pm

Do we have any other actors?

THOUGHT PROVOKING Jul 17, 2017 12:51pm

well Appreciated !! Many Congratulations to Dawn Media Films Production and CEO Dawn Films Nazafreen Saigol for signing a good Entertainment movie with a mega star cast for the public Entertainments. Hope film will be the beginning of a new era in Pakistani cinema and Dawn films media would be Flourishing and emerging with a new concepts of Film making in the industry and their initiative would be very much appreciated in the public as good entertainment.

Syed irfan ali Jul 17, 2017 01:23pm

Which Imran Aslam? The young TV actor or the old journalist (Ex-editor of The News and the current Geo President). By reading Rehana Saigol's name may I assume it would be the later one?

Bright Star Jul 17, 2017 01:49pm

Great decision DAWN. Pakistan's movie Phoenix is about to rise from the ashes. And pumping money in a highly prospective industry studded with the beautiful and talented artist is the surefire way to resurrect the art of movie making in this country. My heartiest congratulations to the investors.

aijaz GUL Jul 17, 2017 01:50pm

Good news. All the best for Dawn Films for stepping into film production.

Kashif Malik Jul 17, 2017 02:03pm

Film's name seems inspired by a famous punch line of SRK's movie Kal Ho Na Ho. Hopefully the story would not be a copy.

pintu Jul 17, 2017 02:28pm

I love mahira.

Safina Bakhtiar Jul 18, 2017 06:30am

One would think life in Pakistan is all about rom-com? We need another film about terrorism and romance like we need a whole in the head? are there no simple stories to tell about everyday life one is left to believe that Pakistani families spend major part of their lives dealing with marriages in their family, event planning for these marriage and rewriting the codes of arranged marriages.

zakhta Jul 19, 2017 12:44pm

@Ukz Love stories never fades out.