The Swet Shop Boys just released a music video for their song 'Aaja' featuring Ali Sethi and social media is going gaga over it.
In the music video, Riz Ahmed and fellow rapper Heems tip their topis to Qawwali music and also pay tribute to slain social media sensation, Qandeel Baloch.
Watch it here:
The video features the Swet Shop Boys dress and perform in signature qawwali style, though they stick to rapping. Ali Sethi, who has contributed a truly infectious hook to the track, makes appearances intermittently on a TV screen.
Towards the video's end, there's a tribute to Qandeel with a soundbyte from one of her videos and a dedication to her so as to honour those who attempt to live and love freely despite getting hate.
The video also hopes to bring the Pakistani and Indian communities. According to the rapping duo, the video has been purposefully shot in Flushing, Queens and Coney Island, Brooklyn, bridging gaps between the Indian and Pakistani communities, the way Qawwali does.
Qandeel, Pak-India and the increasingly popular Ali Sethi... no wonder the track's got so much attention:
Not everyone's in love, though.