Pakistani society is plagued with patriarchal ideologies and UN Women Pakistan is ready to fight the system with its #BeatMe campaigns.
In the campaign's latest video the initiative went around asking men if they could beat Pakistani runner Naseem Hameed's record time, which is an impressive 11.81 seconds for a 100 meter race.
The men shrugged and stuck out their chests thinking they were going to beat Naseem like it was a piece of cake.
"I'll do it in 10, maybe even 8," boasted one man.
So these men were put to the test. But could they beat Naseem? No.
After his run was recorded, one guy shared, "I think I did good" only to find out his time was over 16 seconds. The joys of the inflated male ego.
As the video aired on Facebook ego-bruised men watching the video have commented: "But these guys are not professional athletes [like Naseem] so it's an unfair playing field. There is no competition."
Which makes this video even more revealing. Even if men are mediocre, they think they can one up a trained field and track athlete. Fastest woman in Pakistan, sure, but still beatable by a man.
The video is telling of how deep entitlement runs in Pakistani males — it runs so deep they think they can outperform a female athlete with no training.
It also shows how women are scrutinized much more than men even when they perform to the best of their abilities, which ultimately leads to them not stepping up and being assertive in other facets of life, such as the workplace. Men, on the other hand, will perform subpar and still walk around like they aced whatever job they took on.
This disparity is what happens when parents give boys footballs and girls Barbie dolls in their formative years and pigeon-hole them into boxes.
Shout out to the men who gracefully accepted defeat (all two of you!). As for the guy who still couldn't stomach losing to a woman, well, there's always going to be that one guy (at the very least), who's deliriously proud of his poor achievements.
We were on the fence about UN Women Pakistan's last video; a clip featuring mostly women of privilege, talking in English, decked up in fine clothing and make-up trying to shine a light on domestic violence. The message for that one got lost in translation and came off reductionist but this one's a win for us.
Next time someone says you throw like a girl or you run like a girl,we're totally showing them this video!