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When Mann Mayal began, it had all the hallmarks of an old fashioned love story: two simple, small-town protagonists torn apart by wealth, misunderstandings and the usual arrows of cruel fate.

At the outset we know that although Mannu (Maya Ali) loves Salahuddin (Hamza Ali Abbasi), he cannot muster the courage to ask for her hand because he is from a poor family. At her parents' request, Salahuddin persuades her into a disastrous marriage to mean-spirited gambler Mikaal (Gohar Rasheed).

After 30 episodes of what had supposedly been a 24-episode serial , Mannu is divorced and living at the now wealthy Salahuddin’s Karachi home while she endures a tug of war over her two children with her abusive ex-husband.

Adding even more confusion to this mix is Salahuddin’s obsessive, lovelorn assistant and all around villain Jeena (Aisha Khan) who will stop at nothing to make Salahuddin her own.

The bad news

Mann Mayal has seen a steady decline in quality over the last handful of episodes. A weak storyline and an even more deficient script has turned what were initially well-drawn characters into strange, erratic creatures that jump from one stance to the next without rhyme or reason.

The ad hoc addition of a new twist every other episode to keep this story limping along may confuse faithful viewers but it makes perfect sense to team Mann Mayal, for whom this serial has been the ultimate cash cow.

The villainous Mikaal has undergone no less than three transformations so far. He started out as a normal young man happy to marry Mannu. He then morphed to a party-loving, drug addicted gambler who couldn’t care less if his children or his parents died. Next, we saw him as a loving father who wants to keep his children. His (hopefully) final avatar will be a repentant sinner conveniently dying of a mystery illness.

Similarly, Mannu was once the typical bholi larki so beloved of TV audiences, making silly jokes, bumping into flour sacks and visiting the now requisite mazaar to pass her exams. Then, she was a heartbroken lover before a sudden switch to a good mashriki wife who abandons her dupatta and prayers to keep up with her “bad boy”, partying husband. Some six years of an abusive marriage, two children and a divorce have not matured her; instead she has come full circle, back to bholi larki mode, unable to cross a road or travel to her parents’ house without an accompanying adult.

The latest episode offers no hope for change

Episode 30 was yet another example of some really choppy editing and director Haseeb Hassan’s lack of grip on the storyline.

In last week’s supposed cliffhanger, Mikaal had kidnapped Mannu’s children (at Jeena’s instigation). He then declared Mannu could never see them unless she came back to him even if it was just as the children’s nanny.

Despite their divorce, and the existence of lawyers and courts in Pakistan, Mannu agrees, but Mikaal suddenly changes his mind and slams the door in her face. Mikaal has a habit of slamming doors in Mannu’s face but for some strange reason he never slams the door in Salahuddin’s face. He even turns up with the children for a meeting with Salahuddin straight after refusing Mannu.

Stranger still, he just as suddenly refuses Salahuddin’s offer of financial support and his own right to keep his children, giving them up to Mannu in the space of two minutes and leaving with a blank check he won’t cash.

Instead of celebrating her children’s return, Mannu simply hugs them before sending them away and getting into a nonsensical fight with Salahuddin, wherein she accuses him of “buying” her children and “pushing" her husband out of the way because Salahuddin knew he needed money as part of a grand scheme to make her his slave.

Also read: Gohar Rasheed was nearly slapped by a stranger for his wicked Mann Mayal role

Mannu and Salahuddin’s fights are increasingly tiresome and represent a sad, last ditch attempt to create some sort of chemistry between a lead couple that could not muster a single spark in this tortuously long on-screen relationship.

This isn't the first contradiction in a relationship that defies a lot of conventional values.

Mannu may be a good mashriki larki but whenever she needs help, her ex-lover Salahuddin or his servant Jamil are always on hand to help. When Mikaal throws Mannu out, in a logic-defying move she actually takes Salahuddin to help her patch things up, an action which inevitably leads to divorce.

After her divorce, Mannu is supposedly in Iddat which traditionally allows a woman a time of seclusion after a divorce but she is forced to spend it in her ex-boyfriend Salahuddin’s house. Far from taking time out to think or contemplate on her situation, Mannu is constantly in Salahuddin’s company.

There has even been an episode in which Salahuddin orders his servant Jamil and then fiancé Jeena out of the house so he can spend some alone-time with the freshly divorced Mannu, surprising her and her children with breakfast in bed in a breach of privacy and courtesy which would be shocking in real life.

Read more: Why do Mann Mayal's characters love to make themselves miserable?

Even more curious is the way Mannu’s parents won’t help their daughter in any way. In fact, her entire family ignores her completely, treating her like a pariah and shutting her out after her father’s heart attack in case she causes him a relapse, reinforcing the regressive notion that divorce somehow degrades a woman’s status.

One assumes all of these forced situations are geared towards giving the lead couple Salahuddin and Mannu maximum screen time and upping the romance quotient, except that there is little romance to be found in the endless misery this story involves.

The actors disappoint too

Previously, Maya Ali had been the saving grace of this serial, putting in a steady performance for the majority of episodes but recently even her portrayal has sunk to the same level of lackluster mediocrity as Aisha Khan and Hamza Ali Abbasi.

Similarly Gohar Rasheed has given a patchy performance but with enough highs in his limited screen time to just about cancel out the lows. For quite a few episodes, his Mikaal was the only character in this serial whose motivations could be understood but that was not to last long.

Even more disappointing; a talented actress like Aisha Khan has not been able to breathe life into a caricature like Jeena, whose obsession and complete lack of self-respect have reached levels of notoriety that would make Sara from Humsafar blush.

While Hamza Ali Abbasi is most definitely the “star attraction” of this serial, his portrayal has been very uneven and failed to fulfill the promise of his controlled performance in the beginning of this serial.

Salahuddin is typical of writer Samira Fazal’s heroes: looking back at Hassan of Dastan, Mujtaba of Kuch Pyar Ka Pagalpan, Salman of Vasl, Shaam of Shukk, Aazer of Chup Raho, they are all likable and caring but, essentially weak, indecisive men bordering on unfaithful – always ready to get engaged or married to the next best option.

Like all the actors playing these characters, Abbasi has indeed made Salahuddin a lot more palatable but he has not given him the depth to make this character’s troubles relatable, leaving the impression of a concerned older brother rather than a lover silenced by circumstance.

Beneath the mess of contradictions there is a deep vein of guilt that motivates Salahuddin’s character, something that Abbasi to his credit has tried to show but the director has failed to focus on.

Why are people still watching Mann Mayal?

Next week’s promos show Jeena poisoning Salahuddin, which has set Twitter ablaze with speculation as Abbasi’s army of fans pray he doesn’t 'die' like he did in Pyarey Afzal. These teasers and the resulting social media circus may explain why this serial hits the top of the ratings every week despite all its flaws and inconsistencies.

Read on: 14 times Mann Mayal fans were scarily on point about this TV drama

Apart from Hamza Ali Abbasi’s star power, people also tend to watch a drama till the bitter end even if it's underperforming simply because they've invested a lot of time following it when it wasn't so terrible. The last but perhaps the most likely reason is that a Pakistani audience simply loves a mazloom aurat story, with lots of good looking people making disappointed, majboor faces at the camera.

While it’s easy enough for critics like me to dissect a drama’s bad points to pieces, the silent majority are happy to turn up in front of their TV screens at the appointed times and make team Mann Mayal lots of advertising revenue.

So, while Mann Mayal is an undeniable runaway commercial success, it will not have the repeat value or iconic status that Humsafar, Diyar-e-Dil, Pyarey Afzal, Dastan, AunZara or other great iconic serials have.

It will go down as just another pot boiler that made a lot of money, which is shame because this serial started off with a spark of brilliance.