Dawn Images

This awareness won't work. Industry will make money with item songs and it will consume everyone!

Cannot agree less. Women in Indian movies are displayed as sexual objects only.

Yes Indian moral values have degraded and women are in danger. UN should take notice and send people to protect them.

What really is the purpose of keeping item numbers in films?

good message. this needs to be shouted from rooftops. Indian item numbers are breaking records of vulgarity in lyrics and dance moves and are available to audiences of all ages in Pakistan too. When this generation grows up, it wont be able to tell the difference between decent content and excessive sexual innuendo. Dont let this become the Normal. Scale it back now adults, please.

@Ashraf n aldo in lollywood

@Ashraf - That just how its all over the world not just India

@Ashraf ...and in Pak movies?

@Ashraf What aboit Shurli, Billi type videos in Lollywood.... and world famous Pakistani mujras? I guess, you did not see them ;)

agree

Under develop countries will never learn. Shame

If bar tender virtually ruled over India and made $4 Billion in ten years then item numbers are needed to drug the natives. That is why drugged Anarkalis danced so that the loot and plunder of natives goes on.

Its a bit late in the day, the gene is out of the bottle. It is virtually impossible to censor the adult material that is out there and more so when the means/tools to reach them is in most children's hands. The most one can do is to teach the children right from wrong and hope for the best. Children should not be made a party to shoots of the nature as portrait in the clip above, the person responsible should be brought to book, involving children directly as such is unacceptable. But now a days money comes before morality. Sad it has come to this.

In this day and age, when women all over the world are gaining momentum in the academic field, sports, politics etc, and are still striving to be valued for their minds rather than looks, it is terrible that they are still displayed like objects in the film industry. Utterly degrading.

reminds me the "daur of jialiat" in pakistani cinema, and our children watching!

Money, sex, in full control, a generation without soul...

@ak4pk the children were shot separately

This remind me olden days when sons of riches were send to house of ill repute to learn how to respect woman .

When these children would grow up how would extend respect to the female gender.? Such songs further degrade the integrity, honour and respect of women in our society women are represented as tool of pleasure.

world is full of people like that

putting children in it is their headache, even if they dont cast one way or other those children will watch it on tv in their home, thing is that everything start from home , my sincere advise is that we pakistanies should restrain turning on movie channels at home especially when kids around. because what they did is ok its done but now how to prevent our kids, reminds of a kid 2-3 years back during bakra eid asking his father in bakara mandi abu abu ye bakra dekhein kitna "sundar" hai. :)

@Soulspeek there is a difference. Pakistani public do not support mujras where Indians are proud of bollywood item songs.

Item no. Are part of Indian culture and they are OK with objectification.

@khanman What is wrong if the kid said the word "sundar"? just because its a word of Hindi (something associated with India) it should be looked down upon? Why dont we raise this question when we frequently mix english words in our vocabulary. Infact if Hindi and Indian culture is so bad then we should not speak the languages we speak in Pakistan including Urdu as the same have loads of Sanskrit origin words. This is the age of globalization and cultural amalgamation will bound to happen. Plus we Pakistanis are South Asians and we have culturally inherited equally from both Middle East and indigenous South Asian culture and we should be proud of the same. Yes we should stand against vulgarity and wrong things which may affect our generations to come but lone words from different languages is not the right argument. P.S I am a Pakistani Muslim if you might be wondering.

@Thoroughthinker Just to make money by attracting more viewers.