Images

This item song features children, and you'll never guess why

This item song features children, and you'll never guess why

An Indian artist hopes to raise awareness about the possible negative impact of item songs on young minds
06 May, 2016

Item numbers have been a hotly debated film element, both in Pakistani cinema and Bollywood.

One Indian artist Ram Subramanian has tried to make a case against them with the following public service message:

Shot in the style of an item number, the PSM features a dancer who is soon surrounded by adolescent boys, who hoot and cheer as she performs.

The video closes with a link to a Change.org petition, which refers to item numbers as "unregulated adult content" and appeals to the Indian government to regrade item numbers. Based on the premise that exposure to adult content has led to an increase in sexual violence in the country, the petition asks that the cycle of habitual conditioning of young minds to see women as sexual objects is broken.

Comments

Concerned May 06, 2016 07:22pm
This awareness won't work. Industry will make money with item songs and it will consume everyone!
Recommend
Ashraf May 06, 2016 07:28pm
Cannot agree less. Women in Indian movies are displayed as sexual objects only.
Recommend
aslam shaikh May 06, 2016 08:08pm
Yes Indian moral values have degraded and women are in danger. UN should take notice and send people to protect them.
Recommend
Read All Comments