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PESHAWAR: The Khyber Pakhtunkhwa Fashion Design and Arts Council (KPFDAC) will organise a fashion week in Peshawar from May 27 in order to promote the products of women entrepreneurs besides Pakhtun culture and traditions.

The announcement was made by the council’s chairperson, Mohammad Waqas Ahmad, at a press conference at Peshawar Press Club on Wednesday. He said that the basic purpose of the fashion week was to highlight the soft image of Khyber Pakhtunkhwa.

The event, he said, would provide an opportunity to the women entrepreneurs for exhibiting and promoting their handicrafts and developing market linkages.

Pakistan Tehreek-i-Insaf MNA and Women Business Forum president Sajida Zulfiqar, designer Mohammad Ali, director media Roze Khan, member of Women Chamber of Commerce and Industry Iqbal Bano, fashion designers and women entrepreneurs were also present on the occasion.

The chairperson said that promotion of rich Pakhtun culture and traditional dresses was the main objective of the event, which would be organised from May 27 in Peshawar. He said that over 50 women entrepreneurs along with fashion designers from across the country would participate in it.

On this occasion, the businesswomen appreciated the efforts for organising the event, saying that it would be an opportunity for them to market their manufactured products.

Sajida Zulfiqar said that the government was committed to promoting women entrepreneurship in the province and for this purpose a board had been set up in collaboration with the Women Chamber of Commerce and Industry, Peshawar. She said that the KP women had the talent to excel in any field, but they only needed proper guidance.

She said that the exhibition would enhance the skills of businesswomen about emerging new trend of dress designing and they would benefit from the experience of renowned fashion designers.

Originally published in Dawn, May 5th, 2016