Peshawar to strut its stuff at fashion week on May 27

Peshawar to strut its stuff at fashion week on May 27

Organisers hope to promote the rich culture and traditional dresses of the Pakhtun community at the fashion week
05 May, 2016

PESHAWAR: The Khyber Pakhtunkhwa Fashion Design and Arts Council (KPFDAC) will organise a fashion week in Peshawar from May 27 in order to promote the products of women entrepreneurs besides Pakhtun culture and traditions.

The announcement was made by the council’s chairperson, Mohammad Waqas Ahmad, at a press conference at Peshawar Press Club on Wednesday. He said that the basic purpose of the fashion week was to highlight the soft image of Khyber Pakhtunkhwa.

The event, he said, would provide an opportunity to the women entrepreneurs for exhibiting and promoting their handicrafts and developing market linkages.

Pakistan Tehreek-i-Insaf MNA and Women Business Forum president Sajida Zulfiqar, designer Mohammad Ali, director media Roze Khan, member of Women Chamber of Commerce and Industry Iqbal Bano, fashion designers and women entrepreneurs were also present on the occasion.

The chairperson said that promotion of rich Pakhtun culture and traditional dresses was the main objective of the event, which would be organised from May 27 in Peshawar. He said that over 50 women entrepreneurs along with fashion designers from across the country would participate in it.

On this occasion, the businesswomen appreciated the efforts for organising the event, saying that it would be an opportunity for them to market their manufactured products.

Sajida Zulfiqar said that the government was committed to promoting women entrepreneurship in the province and for this purpose a board had been set up in collaboration with the Women Chamber of Commerce and Industry, Peshawar. She said that the KP women had the talent to excel in any field, but they only needed proper guidance.

She said that the exhibition would enhance the skills of businesswomen about emerging new trend of dress designing and they would benefit from the experience of renowned fashion designers.

Originally published in Dawn, May 5th, 2016


Awan May 05, 2016 03:09pm
So KP government is mentioning Pukhtun culture only as the representation of KP?. But why they are forgetting that Hindko speakers are more than 25 percent of Peshwar. Why Hindko speakers who are also the true residents of Peshawar are now being marginalized and all events are only focused on one Ethnicity only?. Also many regions of KP are dominared by non Pukhtoons ( Hazara, Dera Ismail, Chitral and Kohistan). Why PTI is becoming a new ANP. Why PTI members are hell bent to prove that they are the party of one ethnicity in KP?.
zulu May 05, 2016 09:42pm
this is nt fasion or passion at all do we see or wear these cloths no