It was only time before actor Faysal Qureshi joins his fellow small-screen stars in making the leap to the new age of Pakistani cinema.
We are (pleasantly) surprised to learn that his film will be no slapstick comedy, action, drama or other large-scale commercial venture.
Faysal is appearing in a non-commercial film, titled Laloolal.com, with veteran actor/playwright Khalid Ahmed at the helm.
"I love parallel cinema," the actor told Images.
Faysal's first recent film appearance was a brief role in the (also) non-commercial Manto, but that film was being made as TV serial when he shot for it.
Laloolal.com is about Laloo, "a man who helps people without any resources". The plot is driven by Laloo's need to help a woman named Soe, and in doing so he "somehow loses his love Chandan" Faysal told Images.
TV star Aimen Iqbal stars as Chandan, while Australian actress Natasha plays Soe's role in in the film.
The film is being shot by Dukhtar and Zibahkhana cinematographer, Najaf Bilgrami.
The shoot is currently on-going in Thar, Sindh, and it sounds quite grueling:
Laloolal.com will first travel the film festival circuit before releasing in Pakistan. The film's release date is yet to be decided.
An earlier version of this story reported that Laloolal.com will be Faysal Qureshi's debut film. The error is regretted.