Going Loco for Local: Colish’s car diffuser will make driving in Karachi more fun

I have always been a fan of fragranced products, be it perfume, hand creams, scented candles, or reed diffusers. While browsing the stalls at Dolmen Mall Clifton a couple of weeks ago — a standard weekend activity for me — I came across some new products at the Colish kiosk. They’ve launched a new range of perfumes and car diffusers. Since I wasn’t really looking for a new perfume, the car diffusers caught my attention.

They have six fragrances to choose from and I opted to try Wild White. You get an 8ml bottle of the fragrance oil, currently retailing for Rs1,400. The packaging is unique and I hate to admit that I needed to read the directions to understand how to use it.

When you first purchase the car diffuser you need to open the bottle and remove the seal and then screw the lid back on. The lid is made of some pervious wood/cork material that allows the fragrance oil to seep through. You then tie the diffuser to the mirror of the car, with the rope provided, and hold it upside down for a couple of seconds till the lid is saturated.

Now, coming to the fragrance of Wild White — the first thing that came to mind when I smelled it was white roses, which I’m not sure why since it doesn’t actually smell of roses. It’s a floral scent with a hint of freshness, perhaps a citrus note (I’m not great at describing scents). On the website, Wild White is described to have notes of wild daisies.

I immediately fell in love with the fragrance at the kiosk and so did a friend accompanying me. I also showed the product to several colleagues and they all liked it. However, we all agreed that it isn’t a typical car fragrance, which is what I liked most about it. It feels like you’re in the comfort of your lounge, which, considering Karachi’s traffic, is welcomed!

The Colish website states that the car diffuser lasts five to seven days, after which you can refill the bottle. However, I’ve been using it for over a week now, and it’s nowhere near the end. I think one bottle would easily take you two to three weeks before you need a refill.

All in all, I loved the fragrance and found the product to be long lasting and, therefore, great value for money at Rs1,400. You can purchase the entire kit with the refill for Rs5,000, which doubles up as a reed diffuser! I’m going to give this product five stars.

Rating: ★ ★ ★ ★ ★

This article is part of an ongoing series on supporting local products. All the products are independently evaluated and reviewed by a member of the Images team and reflect their personal opinions. If you’re a local business and would like to be featured, reach out to us at imagesdawndotcom@gmail.com.