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After getting the world hooked on vertical, short-form video content with Reels, Instagram is ready to take its next step — in the exact opposite direction. The platform is now launching Features, which will allow select creators to post horizontal, long-form videos of up to 90 minutes.

Adam Mosseri, the head of Instagram, announced the new feature by sharing a six-minute video of himself with Instagram’s Vice President of Product Tessa Lyons.

The new video format is aimed at podcasters, comedians and other long-form creators and has been rolled out to some US creators. “Instagram is all about connecting people over creativity. And creativity is so much more than just short-form video or posting carousels,” Lyons said.

Features will operate alongside Reels and creators will be able to post shorter promos as Reels. Viewers will be able to access the full Feature from the promo, a feature also demonstrated by Mosseri on his account.

“What you’re now going to be able to do is, you see a clip of a podcast that you love, you can just click and continue watching or watch the full video, and you’ll be able to dive in and see the whole thing because creators are going to be able to link these Reels to their overall feature,” Lyons told viewers.

This is just one of a few features announced by the pair, with Instagram set to bring in a multi-episode form of video content called Series. These have been introduced to some creators in the US, India and Mexico, with more countries expected to get the feature soon.

The platform will also be integrating Lives into the Reels feed, making it possible for live streams to be recommended to non-followers.

Instagram for TV is also coming to Apple TV, after being introduced to Samsung and Amazon Fire TVs. Additional functionality is expected soon, with users being able to use their phones as remotes and being able to see what their friends are watching on TV.