The first Coke Studio Nu.Wav song is finally out — and the internet has thoughts
Ever since Coke Studio announced its new music platform Nu.WAV, which allows artists, producers and storytellers to define their own sound, communities and audiences, fans have been waiting with bated breath for the first track to drop.
Well, it’s finally out — and people have really strong feelings about it.
Titled ‘Dil,’ the first song features overnight Pakistani sensations Afusic and Ali Soomro of ‘Pal Pal’ fame and newcomer Zoha Waseem, who shot to viral fame last year with ‘Majboor’.
The heart of ‘Dil’ beats with its catchy catchphrase, “Jeenay ka maza hai Dil de ke (the joy of living is in giving your heart).” The track opens with Afusic appearing seemingly untethered — at one point even floating in the air — while lamenting the experience of falling in love.
In the second half of the song, Waseem mesmerises with her signature soothing vocals, which have the potential to become the next viral hit for Instagram and TikTok reels.
Directed by Kamal Khan, the song delivers an intentionally retro-inspired visual feast. While Nu.WAV is all about showcasing the next generation of artists, the video for ‘Dil’ plays with an ironic contrast — with old-school televisions and purple neon lights. It perfectly showcases the tunes of modern love (and heartbreak) played through a vintage lens.
As expected, the internet had thoughts. Many seemed to be equating Nu.Wav with Coke Studio instead of treating it as a separate platform with a separate sound.
One X user bemoaned that for Pakistanis, everything from cricket to Coke Studio is now ruined.
Another user had a cheeky remark about the Gen-Z spirit of Nu.WAV.
Suffice it to say, ‘Dil’ hasn’t really been able to win the hearts of Coke Studio fans yet.
But Nu.WAV has a lot in store as the inaugural edition features a diverse line-up, including names like Asim Azhar, Hasan Raheem, Maanu, Sabaat Batin, Shae Gill, Young Stunners, Izz Chughtai and Aaryan SDQ, presenting well-known artists with fresh voices who are redefining Pakistan’s current music scene.
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