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Coke Studio just announced Nu.WAV, a new music platform launching in September. Building on the legacy of Coke Studio, Nu.WAV promises to create space for a different kind of creative exchange: one shaped by artists, producers and storytellers defining their own sound, their own communities, and their own audiences.

It is being helmed by executive producer Kamal Khan, an award-winning filmmaker, director and Coke Studio veteran. But rather than being driven by a single creative hand, Coke Studio Nu.WAV promises to embrace multiple perspectives. Bringing together a diverse mix of established and emerging talent across music, film, design and visual storytelling, it offers collaborators greater room to experiment and create independently, carrying a distinct sonic identity, and shaping a unique record from first idea to final mix.

This has allowed the producers and artists to approach the platform on their own terms while remaining connected through the larger Coke Studio ecosystem.

The inaugural edition of Coke Studio Nu.WAV brings together Aaryan SDQ, Afusic, Asim Azhar, Hasan Raheem, Izz Chughtai, Maanu, Sabaat Batin, Shae Gill, Young Stunners and Zoha Waseem, combining established voices with some of the most exciting emerging talent shaping Pakistan’s contemporary music landscape.

Nu.WAV will have six songs that its creators say will together form one portrait of Pakistani identity, each rooted in its own emotional world: ‘Maheya’, ‘Dil’, ‘Rangeen’, ‘Qasam’, ‘Shabnam’ and ‘Ae Deewan e Dil’. Together, the songs trace an arc that moves from ambition to belonging, reflecting a country told through the people making its music today.

Speaking about Nu.WAV, Sami Wahid, general manager, Pakistan and Afghanistan region at The Coca-Cola Company, said: “For nearly two decades, Coke Studio has evolved into far more than a music platform.

“Across 15 seasons, nearly 350 musical releases, it has become a powerful expression of Pakistan’s cultural identity. Most importantly, it has become a source of national pride, carrying the sounds, stories, and spirit of Pakistan to audiences in over 180 countries, while creating a space where emerging talent finds a voice and the country’s creative economy continues to grow.”

Wahid said that Coke Studio Nu.WAV represents the next chapter in this journey to build on this remarkable legacy, creating even more space for the artists, producers, and creative communities shaping the sound of Pakistan today.

“Coke Studio built something incredible with the house band and a single musical direction. Nu.WAV is a different approach, laptops, home studios, artists and producers working the way they actually work now,” explained Khan. “These are people who grew up making music in bedrooms and putting it out themselves. The platform had to reflect that. My job was to bring the right people into the room, let them do what they do, and then get out of the way. Each song has its own world because each artist does.“

Nu.WAV will continue the Coke Studio tradition while opening the door wider, bringing first-time voices into the fold alongside established names, including artists who have built their audiences through independent releases, live performances, and social media.

The Nu.WAV Portal allowed emerging talent to submit their work across categories including singing, dancing and other creative disciplines. The Portal received thousands of entries from across Pakistan, which were reviewed and shortlisted, helping identify Nu.WAV artists while also uncovering a broader pool of promising creators beyond the final music lineup.

Nu.WAV also brings together a diverse group of producers, shaping the sound behind each song: Abdullah Kasumbi, Ali Soomro, Jokhay, Rovalio, Talal Qureshi and Umair. The six Coke Studio Nu.WAV releases will roll out individually, with further details around each song, its artists, and the creative world behind it to be announced in the coming weeks.