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Feroze Khan believes criticism for the sake of criticism is detrimental for artists.

In a lengthy note posted on Instagram on Tuesday, the actor said people who had no “knowledge or insight” into the craft were on YouTube reviewing dramas.

Feroze said it’s “easy to criticise and pass comments” without understanding the hard work that goes into such projects and without knowing the value artists bring.

“I simply want to say that every artist, actor, writer, and creator deserves respect and encouragement,” the actor wrote.

He also made it clear that he was not against critique from people who knew what they were talking about. “Constructive criticism is always welcome, but negativity without understanding can deeply affect people who work day and night for their art.”

Feroze asked his own fans to lend their support to artists who faced such harsh and unfair judgement and show them the kindness and positivity everyone needs and deserves.

The actor thanked everyone for paying attention to what was “just a little note from my heart.”

Feroze isn’t the first one to say this and he likely won’t be the last either. Mahira Khan also asked viewers of her drama 2021 Hum Kahan Key Sachey Thay — her first after a five-year hiatus — to not jump the gun and wait for the show to finish before dragging it through the dirt.

Actor Aagha Ali also felt some criticism towards the drama Main Manto Nahi Hoon was a bit excessive, especially when it came to elements like sets and wardrobes.

The drama’s star, Humayun Saeed, said he didn’t take criticism of the show too seriously. However, some of the critique Ali and Saeed were talking about came from senior actors such as Atiqa Odho and Marina Khan, who definitely are masters of their craft and speak from years of industry experience.