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Sania Maskatiya is venturing into the realm of resort wear with her new brand TIYA

Sania Maskatiya is venturing into the realm of resort wear with her new brand TIYA

The brand's first drop features lots of colour, fun patterns and flowing material.
09 Nov, 2024

Karachi-based designer Sania Maskatiya is going global with the launch of TIYA, her resort wear brand. TIYA was launched in Dubai with a debut collection, Drop 1.

According to the brand, TIYA embodies the essence of the well-travelled soul, weaving together design elements that capture the vibrancy of some of the world’s most beautiful destinations. It draws inspiration from various locations, from the Seven Hills of Istanbul to the picturesque canals of Venice.

The vibrant designs feature lots of colour, fun patterns and flowing material crafted into kaftans, co-ord sets, and relaxed silhouettes. Set to cater to audiences around the world, TIYA’s first collection symbolises “effortless luxury,” according to the brand. It’s available for worldwide shipping and exclusively on Ounass, an online Middle East curator of luxury brands.

“As we commemorate 15 years of fashion this year, we are excited to launch our international brand TIYA,” said Creative Director Sania Maskatiya. “After the overwhelming response to our designs in Dubai and our presence on platforms like Gigi Concept Store and Ounass, we saw a clear demand for year-round resort wear. TIYA is for the woman who wants to look and feel her best, no matter where her adventures take her.”

Marking 15 years in the industry, the Sania Maskatiya brand also expanded to Lahore with a new store earlier this year.

Comments

Zubair, NY Nov 09, 2024 01:49pm
Sania is a decent designer.
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Dr Aisha Nov 09, 2024 04:06pm
Is any of this remotely Pakistani?
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Taj Ahmad Nov 09, 2024 07:43pm
The brand name is simply beautiful and lovely.
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Ehsan Nov 09, 2024 08:41pm
Hope you continue to shine
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M.Saeed Nov 09, 2024 10:48pm
Make any lousy design and cover it with a runny name, it catches fire in no time.
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Laila Nov 10, 2024 01:58am
Honestly the prints look like rip offs of precious Zara collections years ago. They are very very similar. These prints were extraordinarily popular because of the Versace vibes they gave off and seemed more expensive then the actual retail price.
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M. Shahid Yousuf Nov 10, 2024 03:04am
Does Pakistan earn substantial foreign exchange from such sales to make it a going concern ?
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Salman Munir Nov 10, 2024 06:36am
Fantastic! Took a long time coming in a hot country. Should consider men's clothing too. Can take cues from Tommy Bahama.
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