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Actor Fahad Mustafa has launched his own clothing brand. In an Images exclusive, he told us all about the new label, Nine Figures, and why it’s different from other celebrity-owned brands.

“I’ve travelled the world, worn countless designers, and tried so many outfits, yet something always felt missing. There was this intangible quality, this essence that I couldn’t quite find. I realised that there was a gap in the market for truly high-quality, well-cut, and perfectly fitting clothes,” Mustafa told Images.

Inspired by experiences, the Quaid-e-Azam Zindabad actor decided to create a brand that brought his personal style and vision to life.

“I wanted to offer something unique that embodies the perfect blend of quality, comfort, and style.”

Talking about what makes his brand special, Mustafa said Nine Figures was all about celebrating individuality and confidence and its vision was to offer stylish, high-quality clothing that empowered people to express themselves.

“What makes us unique is our commitment to quality and originality. We don’t care about having a big name tag — we care about delivering the best fabric and the perfect cut.”

Mustafa continued that the brand’s team of designers are exceptional and a lot of research went into each piece to ensure it’s not just fashionable but worth every penny.

But what does the name Nine Figures even mean? The actor explained, “The name Nine Figures symbolises reaching the pinnacle of success and style. It’s about achieving greatness in every aspect of life, including the way we dress. We want our brand to inspire people to aim high and feel confident in their own skin.”

Their target audience is anyone who values style, quality, and self-expression.

“We’re here for people who are confident and want to stand out from the crowd. Whether it’s for a casual outing or a special occasion, we want to offer pieces that make them feel their best.”

While Mustafa does not design the clothes himself, he has a strong influence on the creative direction and works with a team of designers to bring his vision to life.

“I’ve been wearing different designers in movies and dramas for years. Despite not being a fan of fashion shoots or copying trends, I wanted to create something original and chic that resonates with my audience. It’s a collaborative effort where everyone knows their domain very well,” he said.

According to Mustafa, his brand is set apart from other celebrity-owned fashion labels because of its authenticity and dedication to quality.

“We’re not just another celebrity-backed brand; we’re creating something truly original. I’ve worn all sorts of designers over the years, but with Nine Figures, we’re offering something that has my personal touch and creativity, without copying existing designs. It’s all about delivering high-quality, unique pieces.”

Sustainability is a core value for the brand, and they strive to use eco-friendly materials wherever possible while looking for ways to reduce their environmental impact. Mustafa said it was important to create clothes that not only look good but feel good when the customer knows the clothes are made with the planet in mind.

“My goal for Nine Figures is to establish it as a leading fashion brand known for its quality, style, and innovation. I want to create clothes that people love to wear, that make them feel confident and empowered. It’s about building a brand that stands the test of time and stays true to its values,” the actor told Images.

Nine Figures currently has an online presence and is looking to expand to physical stores in the future.

“We want to make Nine Figures accessible to everyone, whether they prefer shopping online or in-store. It’s all about making it easy for our customers to get their hands on high-quality, stylish clothing,” Mustafa said.