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Reality TV star Kim Kardashian was on the receiving end of major backlash on Twitter after her 'advice' on work ethic was widely criticised about on the internet.

In an interview to Variety released on March 9, Kim, alongside sisters Khloé Kardashian, Kourtney Kardashian and mother Kris Jenner, talked about "their career in the entertainment business, advice for young women in the working world, and how their new show on Hulu, The Kardashians, will be different from Keeping Up with the Kardashians" — the E! Network reality TV show which helped launched their careers in the fashion and beauty business. The show aired its last season in 2021 after after 14 years.

In the interview Kim said, "I have the best advice for women in business. Get your f******g a** up and work. It seems like nobody wants to work these days. You have to surround yourself with people that want to work."

Kim's comments triggered an onslaught of angry posts on Twitter and amongst them were former employees of the Kardashian family who shared how they experienced poor work conditions while working for the family or the businesses they owned.

"I was an editor on the Kardashian apps in 2015 in Los Angeles," read a tweet. "[I] worked days, nights and weekends. [I] could only afford groceries from the 99 Cents Only Store and was called 'sick' more than once because I couldn’t put gas in my car to get to the office. [I was also] reprimanded for freelancing on the side."

"Remembering when I was a miserable unpaid intern travelling on my own dime across London to fetch Kylie Jenner a specific kind of manuka honey for her tea on a luxury fashion shoot," read another tweet.

Other users were quick to highlight not everyone has the same access to resources as the Kardashians. "She really swears we have the same access, resources and just overall privilege she does," shared one user. "I'm giggling cause ma'am you were born rich. [D]on't tell regular people what to do."

"People literally have to start working at the age of fourteen and a half to support their future on minimum wage and you were raised in a society were working was an option not a necessity," a user shared, directing her tweet towards Kim.

English actor and activist Jameela Jamil also criticised Kim for her comments. "I think if you grew up in Beverly Hills with super successful parents in what was simply a smaller mansion… nobody needs to hear your thoughts on success/work ethic. This same 24 hours in the day s**t is a nightmare. Ninety-nine point nine per cent of the world grew up with a VERY different 24 hours," she posted on Twitter.