Victoria's Secret just introduced its first model with Down syndrome

Victoria's Secret just introduced its first model with Down syndrome

Puerto Rican model Sofía Jirau is making history in the company's newest campaign.
18 Feb, 2022

Looks like Victoria's Secret's latest campaign is a much-needed step towards inclusivity, featuring Puerto Rican model Sofía Jirau — the company's very first model with Down Syndrome.

According to NPR, Jirau joins 17 other women in the company's newest campaign, the Love Cloud collection, which features women described by the company as being from a "myriad of backgrounds". This group of women includes model Celilo Miles, a Native American firefighter of the Nez Perce Tribe. The campaign launched on Thursday (February 17).

Jirau shared the news with her followers on Instagram. "One day I dreamed of it, I worked on it and today it is a dream come true. I can finally tell you my big secret," she wrote. "I am Victoria's Secret's first model with Down Syndrome! Thank you all for always supporting me in my projects. Thank you for seeing me as a model and making me part of the Love Cloud collection inclusion campaign. This is just the beginning."

According the publication, Raúl Martinez, Victoria's Secret's head creative director, said, "Love Cloud Collection is a major moment in the brand's evolution. From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria's Secret standard we are creating."

Jirau made her fashion world debut at New York Fashion Week in 2020, according to her official website. In addition to walking the ramp and featuring in fashion campaigns, she also launched an online store named "Alavett" in 2019 which offers clothing, accessories and home products.


Mustafa Kamal Feb 18, 2022 08:00pm
Wow, she’s looking beautiful. Great initiative Victoria Secret,
Syed Hasni Feb 18, 2022 08:04pm
That is very commendable!
Ali Khan Feb 18, 2022 08:14pm
What else can they promote, apart from nudity and nakedness by exploiting women.
jessica Feb 18, 2022 11:38pm
They always have exploited women.
Bupi Feb 19, 2022 12:41am
@Ali Khan its your negative thinking that dominates you but positivity is alway to be seen first.
nk Feb 19, 2022 10:00am
What can we say. A woman with down syndrome and Victoria Secret. To promote a product the west can use and objectify anybody.
Ashwin Feb 19, 2022 12:43pm
Great initiative