Spotify partners with Coke Studio to introduce Pakistani singers to the world
If you're Coke Studio Pakistan aficionados, we come bearing good news for you! Your favourite music franchise has partnered up with Spotify, making it easier to listen to your favourite songs from all seasons, whether you're a Free or Premium user on the audio streaming service.
Spotify — a popular global audio streaming subscription service — is now the official music streaming partner of Coke Studio Pakistan. Coke Studio's artists will now have a place to share their music with millions of users on Spotify in and beyond Pakistan.
Starting today (Jan 12), users will be able to songs from all seasons, available for Spotify's Free and Premium users on their mobile and desktop apps. For now, the destination for season 14 on Spotify is only available in the United Kingdom, United States, Bangladesh, Sri Lanka, India, Japan, UAE, and Saudi Arabia. In Pakistan, the season is set to air on January 14 on television channels.
There are also a myriad of playlists on Spotify you can start listening to right away, playlists like Coke Studio Pakistan, Women of Coke Studio Pakistan, Best of: Coke Studio Sufi and many more
Coke Studio released the official trailer for Coke Studio Season 14 on January 9, teasing a a mad line-up of music grandmasters and Gen Z soloists with a promise to revolutionise the music platform. The trailer unveils returning favourites like Abida Parveen, Atif Aslam and Ali Sethi, as well as new kids on the Coke Studio block Hasan Raheem, Young Stunners and Faris Shafi. You'll also catch a glimpse of Grammy nominated artist Arooj Aftab in the trailer!
The roster also includes artists Meesha Shafi, Momina Mustehsan, Quratulain Balouch, Zain-Zohaib, Karakoram, Eva B, Abdul Wahab Bugti, Abdullah Siddiqui and Talal Qureshi amongst many others. Twenty-year-old electro-pop prodigy Siddiqui — who wowed us by making it to the Forbes 30 under 30 list in 2021 — announced that he worked as an associate producer for Coke Studio as well.
The 14-year-old music platform promises a "new vibe" in its latest season, conscious of the kind of music listeners crave in 2022 -— music that is "direct and uncensored, the way creators intended it to be".