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Coke Studio collaborates with the foreign ministry to launch a coffee table book

Coke Studio collaborates with the foreign ministry to launch a coffee table book

The government hopes to share the spirit of "Pakistan’s true image of unity and vibrancy with the world" through the the book.
09 Jul, 2021

The Ministry of Foreign Affairs recently collaborated with Coke Studio to launch a coffee table book titled Beyond the Wave — Transcending Boundaries.

The event was held at the Foreign Office in Islamabad on Thursday and was part of Foreign Minister Shah Mahmood Qureshi’s Public Diplomacy Initiative. According to Qureshi, the collaboration "shares the spirit of Pakistan’s true image of unity and vibrancy with the world".

The evening included a performance by qawali maestros Farid Ayaz and Abu Muhammad for a signature Coke Studio touch.

The event was attended by diplomats, government officials and celebrities, including activist and model Muniba Mazari and singer-songwriter Uzair Jaswal.

The event was hyped up on social media and we had believed there would be a musical collaboration — although in retrospect, how would that work? We may have been hoping for the release of a new song but a coffee table book doesn't seem too bad of an idea either.

Comments

ahmed Jul 09, 2021 05:24pm
Coke Studio should serve as our cultural ambassador
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Chrís Dăn Jul 09, 2021 10:43pm
I like Ms.Mazari. She is a symbol of incredible courage and self respect.
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Chrís Dăn Jul 09, 2021 10:44pm
@ahmed it is. A very modern and a pragmatic forum for 21st century people.
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Marquis de Sade Jul 10, 2021 06:34am
Foreign Ministry is holding events inside its own country?
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Zak Jul 10, 2021 11:27am
Good move. Coke studio pakistan has fans from Brazil to Korea, from Ukraine to Mauritius. A world admired hub.
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Zak Jul 10, 2021 11:29am
@Marquis de Sade Foreign Ministry is holding events inside its own country? Because foreign ministry represents its own people inside, to the world outside.
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