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Indian designer Sabyasachi brings a desi touch to H&M with his new collaboration

Indian designer Sabyasachi brings a desi touch to H&M with his new collaboration

The collection features a sari and many, many kurtas and is launching online on August 12.
09 Aug, 2021

Over a year after it was first announced, the collaboration between Indian designer Sabyasachi and Swedish fashion giant H&M is finally available for viewing on the H&M website.

The Sabyasachi brand is known for its elaborate wedding designs and luxurious fits. The collaboration is full of flowing florals and delicate prints and even includes a sari. It was initially supposed to launch last year but was delayed due to the pandemic.

The collection will go live online on August 12 and be available in stores in 18 countries, including India, the US and Britain.

"When H&M asked what I wanted to do, I told them that in my head and heart I’m a traveller, and I want to create a travel wardrobe. So I asked myself how a collection could journey seamlessly from a palace in Jaipur to a pool party in LA,” the designer told Vogue India.

No changes have been made to the pre-Covid collection. There was no need for an update, Sabyasachi Mukherjee told Vogue. His focus was on timeless fashion and he believes his designs are more relevant today than they were last year, despite the collection being named Wanderlust. Most of the world is, of course, homebound and has been for the past year due to the pandemic.

"Once the pandemic is over, people will want to travel, and everyone’s concept of travel will differ. It will really be about just getting out of your home," he said. "The travel wardrobe will become more important than ever. We will travel lighter. People will want functional pieces and versatility will be of the essence. Women and men will both want modular wardrobes, so accessories will become even more important so that they can create multiple looks. It will become a question of practicality as well."

According to The Hindu, the designer had three conditions for H&M — the collection had to be India proud, it had to feature a sari, and a large part of the production had to be done in India.

The sari in question is a pink chiffon number with a small red pattern on it. It's retailing for INR 9,999 (Rs22,202).

There is also a men's collection, which has made liberal use of kurtas.

And an accessories section featuring jewellery and this very interesting pair of shoes.

The shoes, described as leather slingbacks decorated with engraved metal coins, are being sold for INR 4,999 (Rs11,100).

This isn't Sabyasachi's first international collaboration — the design house has worked with luxury shoemaker Christian Louboutin in the past — but it is the first time we're seeing South Asian representation at H&M. What do you think of the collection?

Comments

D’Souza Aug 09, 2021 05:40pm
Wonderful! Beautiful representation of india and all its colors.
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M. Saeed Aug 09, 2021 06:20pm
Not our cup of tea!
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NYS Aug 09, 2021 06:52pm
Innovative and game changer glimpse are interesting
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Khader Aug 09, 2021 07:08pm
Great
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Badtameez Kudi Aug 09, 2021 07:12pm
This is called quality work. Pakistani designers will now copy her before Images would even publish this comment.
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Tauji M Aug 09, 2021 07:39pm
See how folks from India ensure that their interests are protected. Not just jumping at a big brand head over heels but staying rooted to their own convictions. There is a certain level of maturity here that Pakistan should appreciate, all the hatred notwithstanding to all things Indian.
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Dr. Salaria, Aamir Ahmad Aug 09, 2021 07:41pm
Who cares?
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Alishba Aug 09, 2021 08:35pm
Love the east west combo.
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TZaman Aug 09, 2021 09:09pm
Nice Indian touch to global haute couture.
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Taz Aug 09, 2021 09:24pm
Curious to know why it was important to talk about Indian fashion and it collaboration with H&M. Any Pakistani fashion and it collaboration with anyone?
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Tauji M Aug 09, 2021 09:37pm
@Salaria - it is obvious from your posts that you don’t really care about much, and that’s 100% correct!
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Bwana Quba Aug 09, 2021 09:56pm
India Rules
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Bwana Quba Aug 09, 2021 09:58pm
The whole world loves it, except 2 Pakistanis.
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sfomann Aug 09, 2021 10:25pm
I dont understand what is so great about these designs? Looks like any ordinary designs that you see in the store
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Shergill Aug 09, 2021 10:31pm
Sabyasachi Mukherjee from Calcutta is a very talented Bengali designer and he has a lot of Mughal influence in his creations. His dresses are in high demand in Pakistan too and there are upscale designer shops who sell his wedding suits and dresses.
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k k tiwari Aug 09, 2021 10:53pm
@Dr. Salaria, Aamir Ahmad Off course not jealous ones
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Alla Bux Aug 09, 2021 11:39pm
@Dr. Salaria, Aamir Ahmad Jealous much?
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Malik Aug 10, 2021 12:43am
Honestly this is ugly old piece of clothing design. Pakistani designs are much better and modern.
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Malik Aug 10, 2021 12:44am
This is terrible design.
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N abidai Aug 10, 2021 03:07am
Very ordinary fashions, why Pakistani designers showing motivation to infiltrate the USA chain stories !
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ShadowLugia Aug 10, 2021 03:44am
What, my tailor with 30+ years of experience can stitch better ones than this high priced junk.
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Stunned Aug 10, 2021 05:07am
Rather disappointing effort from Sabyasachi. Looks like karachi saddar Merc with H and M label . I was expecting something earth shattering but it is very bland . Pass
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Nk Aug 10, 2021 08:45am
What are we doing to capture that market?
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A Aug 10, 2021 10:09am
@M. Saeed “ Not our cup of tea!” Everything is fantastic when done by India.
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kash Aug 10, 2021 11:16am
soon to be in the 80% off section in the H&M stores in western Europe.
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Aamir Alvi Aug 11, 2021 12:38am
Nothing much to see, move along!!!!
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John Ritchie Aug 12, 2021 09:12pm
Why not put Lego on the shoes?
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