Indian rishta ad seeking 'non-burper' and 'non-farter' husband goes viral

Indian rishta ad seeking 'non-burper' and 'non-farter' husband goes viral

The ad ran in several North Indian cities and has lead netizens to hit back at the publisher for being 'toxic'.
26 Jun, 2021

An Indian rishta hunt advertisement has gone viral online for its mockery of extremely absurd demands in conventional ads. The ad was posted by an "opinionated feminist" and has left several people in fits of laughter.

Who is this opinionated feminist? We know little about the poster, but what we do know is that they're over 30, educated, short haired, with piercings, and work in the social sector (against capitalism).

Who is she looking for? A 25 to 28-year-old man, who's handsome and well built. The demands don't end there. If you don't have an established business, a bungalow and at least 20 acres of farm land, you will be turned away.

If you have all of those things, you're one step closer to qualification.

And the last requirement has to do with your digestive system. Just how efficient it is will have a significant impact on your chances with this girl. If the machine in there is faulty, and you've got a "burpy" and "farty" situation going on, you might as well pack your bags and go home — bungalow or otherwise.

Many people on the internet missed the point entirely and found the advertisement toxic.Tweet after tweet slammed it for being hypocritical, since the woman "fighting against capitalism" wants someone with an established business and enjoying all the privileges of capitalism. The publisher of the ad was called names and told to "make her own money."

However, as it turns out, BBC confirmed that the advertisement was obviously a joke. The ad was poking fun at rishta advertisements that are very common in India.

It was a joke between two siblings and a best friend, whom BBC tracked down via the email address provided. It didn't reveal their true identities. , however did not reveal their true identities, giving them pseudonyms. The "opinionated feminist" was called Sakshi, her brother Srijan and her best friend Damyanti.

The ad was a prank they played for the woman's 30th birthday.

"Turning 30 is a milestone, especially because of all the conversation in our society around marriage. As you turn 30, your family and society start putting pressure on you to get married and settle down," said the woman's brother.

She does have piercings and short hair and works in the social sector, but the farting and burping thing turned out to be a family joke.

The night before her birthday, the woman's brother gave her a paper scroll as a gift. "When I unrolled it, it had the email address — — and the password. I had no idea what I was supposed to do with that," she said. "In the morning, he brought me a copy of the newspaper with the page opened to the matrimonial columns and we had a good laugh. It was a fun prank."

She told BBC that the advertisement has appeared to hurt quite a few men's egos.

"You can't say such things out loud. Men ask for tall, slim beautiful brides all the time, they brag about their wealth, but when the tables are turned, they can't stomach it. How could a woman set such criteria?

"It was a satirical statement on this narrative and I assume that the people getting triggered are the same as those who put out these kinds of 'slim, fair, beautiful bride wanted' type of ads in the first place".


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Fastrack Jun 26, 2021 01:17pm
All good until you start saying "men are.." instead of "some men are..".
Fastrack Jun 26, 2021 01:18pm
As per Thomson Rueters, India is absolutely the world's worst country for women.
Bashir Riaz Jun 26, 2021 01:25pm
Biological metabolic units digest and metabolize producing gases, non biological units don’t do that a AI like R2D2 or C3P0 should meet the specifications requested.
Think Jun 26, 2021 01:29pm
India is a complete joke!
oldhabibian Jun 26, 2021 01:31pm
Actually i find it very funny. There are different types of burpers, the incessant burpers, the dry burpers, the loud burpers and the silent burpers. she did not identify which! And have you 'ever' been in a caught in the lift where someone performed the act? So she has a point to lay down the rules. But the should know that in the 26-28 age groups most men do not burp and fart. That is strictly a 40 plus thing. She has already reduced her market potential by 92%. And we do know that over a period of time performance changes. The model I got did not talk and was shy, but now talks incessantly like there is no tomorrow.
Sane Mind1st Jun 26, 2021 01:33pm
Refreshing news. Kudos
Dr. Salaria, Aamir Ahmad Jun 26, 2021 01:46pm
Joke of the century.
Thinking Jun 26, 2021 02:23pm
Men are not robots that they don't fart or burp
Haider Jun 26, 2021 03:35pm
Can she prove that she does not burp or passes gas?
LgbtqX Jun 26, 2021 04:36pm
@Fastrack,,, Pakistan is the best country for Women.
Nadia Jun 26, 2021 04:38pm
Now we can quote Mr IK saying: what ! “men are not robots “… how can you expect them not to burp and fart.. perhaps if you make them have very small portions of food. It’s common sense really
Zak Jun 26, 2021 07:13pm
What, that means Modi cant apply!
Abbas Jun 26, 2021 07:17pm
For a moment I misread. I thought it said, "No Burgers". Now that would have made sense. Hilarious nonetheless. Indians. Great sense of humour. Here you beat us. Only if you could display half as much humour with Kashmir.
M. Saeed Jun 27, 2021 12:38am
This is an inspiration from an old story of a Prince who demanded a wife who would make pearls out of dew-drops and stated it would be possible only from a lady, who had never ever farted in life.
Zak Jun 27, 2021 03:07am
Medieval nation with medieval minded people
Hasan Jun 27, 2021 07:15am
Quit day dreaming you girl!
Harry Jun 30, 2021 03:31pm
@Zak do introspection