Ertuğrul's Cengiz Coşkun and Nurettin Sönmez partner with J. for their own fragrances
J. has partnered with Turkish stars from the Diriliş: Ertuğrul series for its new fragrances and, according to its marketing head, Ahmed Ali, the two stars are going to be invited to visit Pakistan soon.
Cengiz Coşkun, who played Turgut Alp in the show, and Nurettin Sönmez, who played Bamsı Beyrek, are the new brand ambassadors for J.'s new fragrance line that was launched on Saturday.
The brand has launched two fragrances — Warrior (Savasci) for Coşkun and Defender for Sönmez.
Coşkun also shared the TVC for his fragrances on his Instagram account.
The Warrior perfume is priced at Rs13,800 while Defender is being sold for Rs6,500.
The brand has described Warrior as an intense oriental musky fragrance, while Defender is a "fougère that brings together cardamom, bergamot and violet leaf at the top".
This isn't the first (or last) time Pakistani brands have partnered with Turkish stars for advertisement campaigns. Esra Bilgiç has been the face of Peshawar Zalmi, Gülsim Ali modelled for Maria B and Engin Altan had a short lived partnership with TikTok star Kashif Zameer Chaudhry — though that didn't end well.