As conversations about climate change, ecological integrity and social justice are seeking their way into our daily lives, sustainable fashion and its minimal impact on the environment, is making its own vivid contribution.
Addressing the new fancy term, actor Mansha Pasha seems unconvinced, confused because it is something desis have been practicing for ages now.
"Don't know why this has become a trend because it has been given a fancy name. It's basically what parents in the Subcontinent have always taught their children: cheezon ko zaya mat karo aur kapre ko alag alag occasions par use karo!" (Don't waste things, use clothes differently on various occasions), the Mohabbat Tujhe Alvida actor said.
Reminiscing her childhood, Mansha also spoke about her own household and how sustainable fashion was an obvious trend growing up with three sisters - similar to what was depicted in one of her previous serials.
"Growing up, my sisters and I always wore each others clothes multiple times. The same was done on the Zindagi Gulzar Hai set to give the true vibe of a desi household. Some scenes I wore Sanam's clothes, she wore mine or Sana's. In short, desi fashion is sustainable fashion," she declared.
While Mansha gets that absolutely correct, it is important to consider that with the rise of fast fashion - the idea where designs quickly move from catwalk to stores to keep up with latest trends - massive wastage is underway.
Therefore in a world with Instagram and the horrors of outfit repetition, sustainable fashion is here to recoup for the millenials.